Local Flower Shop News
'It's up in the air': Louisville-area florists hustle ahead of a pandemic Valentine's Day - Courier Journal
Wednesday, March 31, 2021LOUISVILLE, Ky. — The Valentine's Day hustle at Susan's Florist gets started well before the calendar turns to February.Myriad roses need to be ordered for the storefront at 2731 Preston Highway. Grids have to be taped on top of colorful vases to hold up flowers during transportation. And, of course, flowers must be arranged in said vases for the special occasion.And though this year's Valentine Day is anomalous for multiple reasons — it's on a Sunday, a non-workday for many, and in the middle of the coronavirus pandemic — the 73-year-old flower shop is ready to do what it has done for nearly a year now: stay nimble and make special deliveries for its many customers.But like other holidays, COVID-19 continues to throw a wrench in everyone's plans."We really don't know what to expect," said Jessie Smith, lead designer for Susan's Florist. "We're just kind of rolling with the punches."As with businesses nationwide, the deadly coronavirus pandemic has impacted Louisville-area florists. On one hand, workers now suddenly... https://www.courier-journal.com/story/news/local/2021/02/11/valentines-day-2021-louisville-area-florists-hustle-amid-pandemic/4435860001/
N.J. communities mourn those lost to COVID-19 with flowers and memories - NJ.com
Wednesday, March 31, 2021Passaic EMT.At each location, including a Passaic fire station and Anthony E. Russo Park in Union, family and friends eulogized their loved ones and laid a flower for them, said Amanda Elisca, the florist who coordinated the events across the state.The effort is part of the Floral Hearts Project, a nationwide initiative pushing for an official national day of morning for those lost to COVID-19, said Elisca. As of Tuesday morning, there were more than 100 hearts laid out across the country, she said.But for Elisca, the push to bring the memorial to New Jersey was more personal. Her father, Cesar Perez, an EMS supervisor in Passaic, was a mentor and longtime friend of Israel “Izzy” Tolentino, the Passaic firefighter who died last March from the coronavirus, and a friend of Kevin Levia, an EMT in Passaic who also died from the virus.The day of mourning was for those who were left behind, missing their loved ones and in need of a way to express their grief a year later, she said.“These people don’t have anyone to reach out to,” said Elisca. “Usually if you lost someone you can get a hug from a friend. And we can’t do that now. Even a year into the pandemic, it’s even more important for us to reach out to people and to do these types of things.”In Passaic, mourners gathered at the West Side Fire Station, remembering Tolentino and Levia. Both Perez and Tolentino’s wife, Maria Vazquez, were at the event, with Vazquez laying flowers for her husband and Perez in full uniform remembering his friend he’d call, “Nudge.”“It was very, very emotional at the firehouse,” said Perez. “There had to be 100-something people.”In Union, mourners gathered at Anthony E. Russo Park,... https://www.nj.com/coronavirus/2021/03/nj-communities-mourn-those-lost-to-covid-19-with-flowers-and-memories.html
Floral Arrangements Placed Along Sunset are Gift to WeHo from the Soon-to-Open Pendry Hotel - WEHOville
Wednesday, March 31, 2021Eric Buterbaugh with his floral arrangement in front of Fred Segal on Sunset near La CienegaRenowned floral designer Eric Buterbaugh is the mastermind behind each of the arrangements. The florist-to-the-stars told WEHOville that he gave special care to create an arrangement appropriate for each location.“I always check out the surrounding elements for inspiration,” said Buterbaugh. “For example, I thought it’d be fun to incorporate pink pampasin front of Pink Dot. I was inspired by the yellow building at the Sunset Plaza sign so we incorporated stunning yellow forsythia, yellow acacia, yellow lipstick pincushion protea and lots of soft pinks for an opulent, springtime vibe. We are using vibrant colors for the installation in front of Fred Segal to play off the use of colors in the Fred Segal logo.”Floral arrangement in front of the new Pendry Hotel at 8430 Sunset Blvd. at Olive DriveButerbaugh is excited to have created these special arrangements because stunning florals are something he associates with West Hollywood.“When I think of West Hollywood, I think of glamour, beauty and style which are the same adjectives that I associate with flowers,” said Buterbaugh. 0 0 voteArticle Rating/div... https://wehoville.com/2021/03/28/floral-arrangements-placed-along-sunset-are-gift-to-weho-from-the-soon-to-open-pendry-hotel/
FOX13 celebrates Mid-South’s oldest Black-owned flower shop - FOX13 Memphis
Wednesday, March 31, 2021ALL MONTH LONG, FOX13 WILL BE CELEBRATING THE CONTRIBUTIONS OF AFRICAN AMERICANS. WE HAVE AN ENTIRE SECTION DEDICATED TO THEIR STORIES. CLICK HERE FOR MORE.FOX13's Lauren Coleman chose Mason’s Florist, one of the oldest Black-owned flower shops in Memphis.Tucked in the 3100 Block of Park Avenue in East Memphis is a flower shop, but it’s not just any shop.Mason’s Florist is one of the oldest Black-owned flower shops in the Mid-South.“We are a full-service flower shop,” designer and driver Patricia Williams said.“We do flowers for all occasions: funerals, weddings, get-well, anniversaries. We are just all-around florists.”From eight in the morning to five in the evening, the family is hard at work pumping out on average more than 200 orders a week.“We work as a team, and we know that we are here to offer a service,” Williams said.“We get our orders together, and everybody knows whatever their role is.”The shop opened in June of 1977 and has been in the family for more than 40 years.The store now sits in its third location.“My mom worked for Newman Florist on Lamar for many years,” Williams explained.“She envisioned having her own business, and she started out down on Park in that little strip mall. That’s where she started, and it expanded from there.”Ninety-one-year-old Irene Mason said it’s amazing to see her shop become a staple in t... https://www.fox13memphis.com/rss-snd/fox13-celebrates-mid-souths-oldest-black-owned-flower-shop/R3BNVAL3VZH5RFFW4GWC7PVW7I/
Make a bouquet of cut flowers last longer - FOX 2 Detroit
Wednesday, March 31, 2021Jill recommends even doing this for a brand new bouquet. She says that, even though it’s new to you, you don’t know how long the flowers were in water at the store or florist shop. It’s possible that they were sitting for a few days already. A fresh start never hurts, says Jill.Jill says it is often shocking how long you can get a bouquet to last when you care for it this way.PROJECT RATING: Super EasyTo watch Jill take you through the process, just click on the video player above. ... https://www.fox2detroit.com/news/make-a-bouquet-of-cut-flowers-last-longer
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