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'It's up in the air': Louisville-area florists hustle ahead of a pandemic Valentine's Day - Courier Journal

LOUISVILLE, Ky. — The Valentine's Day hustle at Susan's Florist gets started well before the calendar turns to February.Myriad roses need to be ordered for the storefront at 2731 Preston Highway. Grids have to be taped on top of colorful vases to hold up flowers during transportation. And, of course, flowers must be arranged in said vases for the special occasion.And though this year's Valentine Day is anomalous for multiple reasons — it's on a Sunday, a non-workday for many, and in the middle of the coronavirus pandemic — the 73-year-old flower shop is ready to do what it has done for nearly a year now: stay nimble and make special deliveries for its many customers.But like other holidays, COVID-19 continues to throw a wrench in everyone's plans."We really don't know what to expect," said Jessie Smith, lead designer for Susan's Florist. "We're just kind of rolling with the punches."As with businesses nationwide, the deadly coronavirus pandemic has impacted Louisville-area florists. On one hand, workers now suddenly... https://www.courier-journal.com/story/news/local/2021/02/11/valentines-day-2021-louisville-area-florists-hustle-amid-pandemic/4435860001/

New floristry firm launches in time for Mother's Day - The Northern Echo

THOSE looking to buy flowers as a Mother’s Day gift this March can shop local and order from the recently established florist, Sword Blooms. Offering a range of beautiful hand-tied bouquets available in a range of styles and sizes, shoppers can request arrangements using flowers of their choice or ask the florist for recommendations. Based from her home at Dalton, near Richmond, Sword Blooms is independently ran by Emma Sword. Raised on a farm near Gainford, when leaving Barnard Castle School Ms Sword trained as a florist, and then embarked on a 13-year career in the care sector. This winter, she left the care industry at director level to follow her passion for flowers and create Sword Blooms, based from an outbuilding at her home. She said: “I have always loved floristry, it's been an ongoing hobby for many years, during the pandemic to lift the spirits of family and friends I began creating arrangements for those nearby. "The joy the arrangements brought to people gave me the confidence to create Sword Blooms, as it has always been a dream of mine." “Sword Blooms focuses on using the seasons... https://www.thenorthernecho.co.uk/news/19136649.new-floristry-firm-launches-time-mothers-day/

Lorraine Lucille Layton, florist, craftsperson - CapeGazette.com

High School and after getting married, moved to Lewes. Ms. Layton enjoyed being a homemaker and embarked on a career in floral design working for McNichol Place, and then spent many years at Windsors Florist. Later in life she enjoyed working with extended family at Millmans Hardware, and there she was able to showcase one of her many talents - wood crafts. Lorraine had a lifetime passion for crafts, art, drawing, and woodworking. She was generous and kind and loved to make Christmas ornaments, wooden toys and decorations, and other intricate handmade crafts for friends and family. When she wasn't busy working and crafting, Ms. Layton was spending time with those she loved most. Lorraine was a dear friend to all, and a wonderful loving mother, grandmother, and great-grandmother to many. In addition to her parents, Ms. Layton was preceded in death by her son, Wayne Layton. She is survived by her son, Eddie Layton (Beverly) of Lewes; her daughter, Jeanne M. Fischer of Lewes; her son, Richard Layton of Lewes; her daughter, Judy Bundick (Lee) of Lewes; and her numerous grandchildren and great-grandchildren.  All services will be private. Arrangements have been entrusted to Parsell Funeral Homes and Crematorium, Atkins-Lodge Chapel, Lewes. In lieu of flowers, please consider making a donation in Lorraine's honor to The Alzheimers Association alz.org or the Surfgimp Foundation surfgimpfoundation.org (a local organization who provides limitless adventures or grants for adaptive eq... https://www.capegazette.com/article/lorraine-lucille-layton-florist-craftsperson/216239

N.J. communities mourn those lost to COVID-19 with flowers and memories - NJ.com

Passaic EMT.At each location, including a Passaic fire station and Anthony E. Russo Park in Union, family and friends eulogized their loved ones and laid a flower for them, said Amanda Elisca, the florist who coordinated the events across the state.The effort is part of the Floral Hearts Project, a nationwide initiative pushing for an official national day of morning for those lost to COVID-19, said Elisca. As of Tuesday morning, there were more than 100 hearts laid out across the country, she said.But for Elisca, the push to bring the memorial to New Jersey was more personal. Her father, Cesar Perez, an EMS supervisor in Passaic, was a mentor and longtime friend of Israel “Izzy” Tolentino, the Passaic firefighter who died last March from the coronavirus, and a friend of Kevin Levia, an EMT in Passaic who also died from the virus.The day of mourning was for those who were left behind, missing their loved ones and in need of a way to express their grief a year later, she said.“These people don’t have anyone to reach out to,” said Elisca. “Usually if you lost someone you can get a hug from a friend. And we can’t do that now. Even a year into the pandemic, it’s even more important for us to reach out to people and to do these types of things.”In Passaic, mourners gathered at the West Side Fire Station, remembering Tolentino and Levia. Both Perez and Tolentino’s wife, Maria Vazquez, were at the event, with Vazquez laying flowers for her husband and Perez in full uniform remembering his friend he’d call, “Nudge.”“It was very, very emotional at the firehouse,” said Perez. “There had to be 100-something people.”In Union, mourners gathered at Anthony E. Russo Park,... https://www.nj.com/coronavirus/2021/03/nj-communities-mourn-those-lost-to-covid-19-with-flowers-and-memories.html

Colorado Springs entrepreneur brings flowers and charm to Old Colorado City with Sweetwater: A Flower Market - Colorado Springs Gazette

She’s very self-sufficient and ambitious, and she just embraces what comes.”Izzy Cline, Kristyn’s 20-year-old daughter, is also involved in growing the business. In addition to being a Sweetwater florist, she handles the market’s social media channels, including Instagram, Twitter, and Facebook.“We built this business from the ground up and seeing it come to life is mesmerizing,” Izzy Cline said. “As a young woman working for a woman-owned business it feels powerful ... I am my mom’s biggest fan and there is absolutely nothing she can’t do.”Christy Metz, Sweetwater’s head florist and creative director, echoed the same sentiments as Cline’s daughters.“She has really great relationships and cares about everybody, and that just comes across,” Metz said of Cline. “She’s also great at delegating and finding out peoples’ strengths and using those to build a strong team.”Metz, 57, was a florist in Chicago for over a decade before returning to her hometown a few years ago. She met Cline through a mutual friend in November, and Metz learned about Cline’s passion for opening the new business.“I could tell that she was a successful businesswoman just by the way she talked about her business and her staff, and we hit it off right away,” Metz said. “I envision Sweetwater being a really welcoming, wonderful place ... where they can feel really energized and inspired.”Cline and her team plan to open the store on Friday, March 5.“I am looking forward to genuinely just putting smiles on our customers’ faces,” Izzy Cline said. “We ware doing it for our community and we are doing it in the form of flowers and flower trucks.”To learn more, visit Sweetwater: A Flower Market on Facebook and Instagram at “SweetwaterFlowerMarket” and Twitter at “Sweetwaterxx.”... https://gazette.com/cheyenneedition/colorado-springs-entrepreneur-brings-flowers-and-charm-to-old-colorado-city-with-sweetwater-a-flower/article_7dbaedde-77a5-11eb-8fe3-1b45ec1a2d2e.html

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