Local Flower Shop News
'It's up in the air': Louisville-area florists hustle ahead of a pandemic Valentine's Day - Courier Journal
Wednesday, March 31, 2021LOUISVILLE, Ky. — The Valentine's Day hustle at Susan's Florist gets started well before the calendar turns to February.Myriad roses need to be ordered for the storefront at 2731 Preston Highway. Grids have to be taped on top of colorful vases to hold up flowers during transportation. And, of course, flowers must be arranged in said vases for the special occasion.And though this year's Valentine Day is anomalous for multiple reasons — it's on a Sunday, a non-workday for many, and in the middle of the coronavirus pandemic — the 73-year-old flower shop is ready to do what it has done for nearly a year now: stay nimble and make special deliveries for its many customers.But like other holidays, COVID-19 continues to throw a wrench in everyone's plans."We really don't know what to expect," said Jessie Smith, lead designer for Susan's Florist. "We're just kind of rolling with the punches."As with businesses nationwide, the deadly coronavirus pandemic has impacted Louisville-area florists. On one hand, workers now suddenly... https://www.courier-journal.com/story/news/local/2021/02/11/valentines-day-2021-louisville-area-florists-hustle-amid-pandemic/4435860001/
Colorado Springs entrepreneur brings flowers and charm to Old Colorado City with Sweetwater: A Flower Market - Colorado Springs Gazette
Wednesday, March 31, 2021She’s very self-sufficient and ambitious, and she just embraces what comes.”Izzy Cline, Kristyn’s 20-year-old daughter, is also involved in growing the business. In addition to being a Sweetwater florist, she handles the market’s social media channels, including Instagram, Twitter, and Facebook.“We built this business from the ground up and seeing it come to life is mesmerizing,” Izzy Cline said. “As a young woman working for a woman-owned business it feels powerful ... I am my mom’s biggest fan and there is absolutely nothing she can’t do.”Christy Metz, Sweetwater’s head florist and creative director, echoed the same sentiments as Cline’s daughters.“She has really great relationships and cares about everybody, and that just comes across,” Metz said of Cline. “She’s also great at delegating and finding out peoples’ strengths and using those to build a strong team.”Metz, 57, was a florist in Chicago for over a decade before returning to her hometown a few years ago. She met Cline through a mutual friend in November, and Metz learned about Cline’s passion for opening the new business.“I could tell that she was a successful businesswoman just by the way she talked about her business and her staff, and we hit it off right away,” Metz said. “I envision Sweetwater being a really welcoming, wonderful place ... where they can feel really energized and inspired.”Cline and her team plan to open the store on Friday, March 5.“I am looking forward to genuinely just putting smiles on our customers’ faces,” Izzy Cline said. “We ware doing it for our community and we are doing it in the form of flowers and flower trucks.”To learn more, visit Sweetwater: A Flower Market on Facebook and Instagram at “SweetwaterFlowerMarket” and Twitter at “Sweetwaterxx.”... https://gazette.com/cheyenneedition/colorado-springs-entrepreneur-brings-flowers-and-charm-to-old-colorado-city-with-sweetwater-a-flower/article_7dbaedde-77a5-11eb-8fe3-1b45ec1a2d2e.html
Jasmine Rae Floral Design offers flowers and more at new main street shop - Eagle News Online
Wednesday, March 31, 2021I can’t wait to gain more over time.”Born in Syracuse, Rae moved to southern California with her mother at the age of four, returning to CNY each year to visit family and friends.The florist discovered her interest in design at the age of 20 while working at a beachside hotel in California.“We would receive a beautiful floral arrangement for the lobby weekly, and something just clicked in me that designing was something I wanted to pursue,” she said. “From there I traveled to LA and San Francisco, taking course after course on designing and also working in shops and design studios. Over the past 10 years I’ve lived in four different states, always with the same career and end goal in mind.”After deciding to settle down in Central New York to be near her family, Rae began searching for a perfect location to open a shop.“I found it here, in the heart of Cazenovia,” she said. “The amount of creativity and support in this community is so inspiring and something I am very excited to be a part of.”For more information, visit the Jasmine Rae Floral Design Facebook page, or call 315-815-5043. Related ... https://eaglenewsonline.com/new/business/2021/03/15/jasmine-rae-floral-design-offers-flowers-and-more-at-new-main-street-shop/
Easter 2021 gift guide: Luxury presents for him, her, children and the home | Hers | Style - Luxury London
Wednesday, March 31, 2021Ottolinger espresso cups, £175 for four, a href="https://ssense.prf.hn/click/camref:1011lfTjY/destination:https%3A%2F%2Fwww.selfridges.com%2FGB%2Fen%2Fcat%2Fyour-london-florist-dr... https://luxurylondon.co.uk/style/hers/easter-gift-guide-luxury-presents-for-him-her-kids-spring
Here’s your guide to preserving and crafting with flowers straight from your garden - OregonLive
Wednesday, March 31, 2021Working from her home studio in Hillsboro, Eliades said having this business during the pandemic has helped her to push her creative boundaries.Anyone can craft with plants, however, and florist Jeremi Carroll and farmer John Peterson said a good place to start is just by looking around your garden.“See what you have. What aesthetic do you want? What are you trying to build?” Peterson said. “See what textures you might want to incorporate into whatever you’re making.”Owners of Pollinate Flowers in Newberg, Carroll and Peterson started a dry flower program at their shop last year. They create arrangements and wreaths made from flowers they grow and dry on their farm, and even sell wreath kits at their retail shop.Carroll said that you can dry anything, but some flowers are just naturally easier to work with than others. Roses, yarrow, statice, Gomphrena, amaranth, marigold, hydrangea, grass seed heads, feverfew, celosia and strawflower are all varieties that are considered dry when they’re alive, he said, so they will dry easily and hold their shape well.“They already have a crispy texture to petals, so when they dry they don’t change structure or color,” he explained.24Dried flower craftsThere are multiple ways to dry flowers, but the three most common methods are hanging upside down, using silica gel and pressing. Carroll said the traditional way is to bunch flowers together and hang them upside down in a dry and dark space. He recommended drying them in the house away from a window, where humidity is low.That method works for many flowers and grasses, but for daisy-like flowers, such as black-eyed Susans, drying works better with the petals and center of flower drying face-up, Carroll said. When they hang, the gravity will close up the petals around the center, so Carroll recommended dr... https://www.oregonlive.com/hg/2021/03/heres-your-guide-to-preserving-and-crafting-with-flowers-straight-from-your-garden.html
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