Canfield Flower Shop News
Not on the First Page of Google? You Might Not Be Seen - businessjournaldaily.com
Tuesday, April 16, 2019HubSpot reports that 75% of users never scroll beyond the first page of search results.“Nobody wants to be the seventh page on Google,” says Kelli Hulea, project manager for Pecchia Communications in Canfield. “If you want to be noticed at all, you need to be aware of SEO.”SEO, or search engine optimization, is the process of increasing the online visibility of a website in search-engine results with the goal of being one of the first listings.“Everyone wants to be at the top of the search results; so that’s another reason why it is so difficult and time consuming because if everybody could be, everybody would be,” Hulea adds.While you can pay to have an ad at the top of a search engine page, most businesses need to work on their SEO organically to remain in the top positions.“SEO is how people find you,” says Chris Askew, director of digital marketing strategy at Prodigal Co. in Boardman. “If your content isn’t being ranked in Google, you’re not being found.”The most popular search engine is Google, which is responsible for 94% of total organic traffic, according to Web Presence Solutions. Google has more than 200 factors it uses in its algorithm to determine where a website is ranked on its search page, with the weight of each constantly changing. However, marketers agree there are a few key tactics a business can focus on to help with its ranking. No. 1 on the list: look at what your competitors are doing.“You’re in a race and you need to look at the other racers and see how they’re doing,” Jorgenson says.When he first meets with a client, he advises the company to do a Google search on what it wants to be known for and then open the first five to 10 websites that come up. “Read their websites and look at what pages they have, what are they giving priority to in the menu and advertisements,” he says.Among some of the top focuses for SEO is making sure your website is user-friendly, regularly adding content with keywords, updating the metadata, linking back to your website from other sites and responding to reviews. Having a mobile-friendly and user-friendly website is also a... https://businessjournaldaily.com/not-the-first-page-google-might-not-seen-seo/
Damascus Garden Club hears from international flower judge
Tuesday, August 14, 2018Diana Mullins, an international flower shower. She spoke about her experiences as an international flower judge and the responsibilities she has managing the floral displays at the Canfield Fair.The minutes for the June meeting were read and approved with no corrections. The treasurer reported the June treasury balance and the June Penny Pines collection. Correspondence came from the Damascus Area Historical Society announcing the publication of its Damascus Herald newsletter. Peterson motioned to make a donation to the society for an ad to be placed in the newsletter. Carol Kuner seconded the motion which passed unanimously. Wingett announced that members donated 54.9 pounds of food for the July food drive. Collection for the food drive will be extended into August.The Community Care Committee requests that members remember to take their turns on the watering schedule and to call the next person on the list whose turn it will be to water. The sign and planter at the Goshen Township Park have been broken and have been replaced by the township. Bonnie McDermott and Val Knoedler have replanted with new flowers.Wingett of the Holiday Committee announced the Ruritan Car Show is Aug. 17. Peterson, with a second by McDermott, moved to donate a prize to be awarded at the event. The motion passed unanimously. Sunshine Committee passed a card for members to sign.Under old business, the board of gardeners is to consider revamping the program budget. The nomination committee for 2019 officers will be Wingett and one more member yet to be named.Under new business, Wingett distributed a handout concerning a website that addresses charitable contributions and board member responsibilities. Information about the 2018 CAR-SGC Convention to be held in Columbus Oct. 25-26 was also given.Members enjoyed a luncheon served by the hosts. -- ... http://www.salemnews.net/news/neighborhood-news/2018/08/damascus-garden-club-hears-from-international-flower-judge/
Kenneth R. Bennett (1936-2016): City's Flower Market co-owner an investor in hockey, racehorses - Toledo Blade
Monday, March 07, 2016BY MARK ZABORNEY BLADE STAFF WRITERKenneth R. Bennett, co-owner of a landmark flower shop and a major investor in Toledo professional hockey during the 1980s, both with his spouse, Jack Canfield, died Tuesday in Largo Medical Center, Largo, Fla. He was 79.He was hospitalized after a stroke at the couple’s Seminole, Fla., home three days earlier, Mr. Canfield said. BennettEnlargeMr. Bennett had a background in cost accounting, and Mr. Canfield was an executive with a retail pet business when, in 1977, they bought the Flower Market on Monroe Street across from Toledo Hospital, which opened in the late 1940s.“We both complemented each other,” Mr. Canfield said. “Ken was very strong with bookwork and profit and loss. I was good with buying.”The store had four employees, but as many as 25 worked there as key holidays approached. The store’s prominent display ads in The Blade called attention to its location, longevity, and extended hours, and the price for a dozen roses — several times less than the competition.“We had the clout with the wholesaler and the growers and worked on a very small gross margin,” Mr. Canfield said. “We used roses as part of our shtick to get people in the store.”Patrons walked throu... http://www.toledoblade.com/Deaths/2016/02/28/Kenneth-R-Bennett-1936-2016-City-s-Flower-Market-co-owner-an-investor-in-hockey-racehorses.html
Birmingham florist Blossoms to open store in Midtown this spring - Crain's Detroit Business
Thursday, February 18, 2016Silk and Morgan, self-proclaimed "urban pioneers," launched their floral business in 1977 from their former home on West Canfield Street, the same street that companies including Shinola/Detroit LLC and Jack White's Third Man Records now occupy.As their business grew, they needed retail space and leased the former Willis Showplace building, with its three storefronts, a block away. A topless shoeshine parlor had once occupied 4152 Third Ave., with retail space at 4154 Third and the bar at 4156 Third before they were closed in the mid-1970s and the building was vacated.Blossoms used the building as a floral design center for the next decade and eventually bought it on land contract from the suburban doctor who owned it, Silk said.At the time, the florist took its arrangements to "fancy" country clubs and temples in the suburbs and rarely entertained customers at the design center, Silk said. But every now and then, a customer would come calling to see the design center.At the time, Third Avenue was still a red light district, with "hooker bars" and rent-by-the-hour hotels, Silk said.Before customers arrived, "I'd say, 'Look, girls, this is my corner today. There's some people coming, so you have to find another corner.' And they were OK with that," he said.In the late 1980s, Blossoms moved the design center to Berkley and leased the Third Avenue building to a neighborhood activities program, which operated there for several years before the florist moved back into the building in the early to mid-1990s, using it for warehouse space, Silk said.By that time, Blossoms had opened retail stores, first in the Millender Center across from the Renaissance Center downtown, then Birmingham and one in Grosse Pointe. "And then it got way out of hand with ... http://www.crainsdetroit.com/article/20160214/NEWS/302149991/blossoms-to-branch-out-bar-on-tap-in-storied-midtown-space
Brutal, record cold for Valentine's Day - Hornell Evening Tribune
Thursday, February 18, 2016Sunday morning. The temperature didn’t hit zero until 11 a.m.The coldest day this winter turned out to be the most heartwarming for those receiving Valentine’s Day flowers. Dan Canfield, co-owner of Doug’s Flower Shop in Hornell, hit the streets in subzero temperatures delivering bouquets and arrangements from freezing Fremont to chilly Canisteo. The cold posed special challenges.“Sometimes you have to go to the door first to make sure the person is home so you don’t stand in the door with fresh flowers in negative 14 degrees,” Canfield said as he attempted the last delivery of the day on Dennis Avenue in Hornell. The recipient was not home.“We obviously can’t leave them on the doorstep, so we’ll bring them back and attempt another delivery,” he said.Despite the cold, the shop made 170 deliveries from Friday through Sunday.When their fingers thawed, area social media users posted chilling photos and details of the cold.On Facebook: “20 below this morning. Good thing the sun is out and no wind,” reported a woman in West Almond.A Facebook user observed blue skies in Angelica but, “-13 when I woke up this morning.”On Twitter, a cellphone screenshot accompanied this tweet: “Cold! Andover Central School weather station -17 at 6:34 a.m.”Another photo showed a very precise minus-22.9 in Hartsville accompanied by the message, “We were waiting for -23, but it never happened!”The National Weather Service said the temperature in New York City's Central Park fell to minus-1, a record low for the date. The last time it was below zero in Central Park was in January 1994."I'm dumb enough to do this," exclaimed John ... http://www.eveningtribune.com/article/20160214/NEWS/160219867
Business is 'blooming' at Park Avenue Florist & Gift Shop - Clay Today Online
Wednesday, December 02, 2020McCleod said.“I’ve just started coming here,” said Orange Park’s Marlene Revella. “My parents and most of my family live up in Ohio, and obviously I won’t be going home for the holidays this year. So I decided to maybe send them a plant. But I came in and saw the different flower arrangements and plants, and I ended up being here for over an hour. The salespeople were so helpful and patient with me.“I ended up deciding to send a plant and flowers. I think it’s something I’ll probably do again in the future. It’s not too expensive, and it’s a pretty timely gift to let someone know you’re thinking of them.”McCleod says that the florist is doing mostly contactless deliveries and pickups on orders, as people are trying to maintain suggested health and safety protocols.“Usually within 24 hours,” said McCleod when asked about the turnaround time of delivery and pickup orders. “That way, if they pick out something special, we can order it in. We have a wide variety on hand, so we can usually fill it [the order].” McCleod hasn’t seen any particular demographic doing most of the buying.According to her, it’s across the board. Although, she says she’s seen more men than usual – doghouse buys, she calls them – assuming that quarantine has caused them to irritate the women in their lives.“We’re doing more centerpieces right now, especially for Thanksgiving,” said McCleod. “Scented with candles, something festive for their holiday table. Christmas is usually about the same thing. We have ornaments in the specialty type containers as well.” ... https://www.claytodayonline.com/stories/business-is-blooming-at-park-avenue-florist-gift-shop,25109
Local florist brings joy to Clevelanders with massive floral installation at Edgewater Park - News 5 Cleveland
Monday, August 24, 2020At the same time, Mayesh, who is the largest flower wholesaler in Northeast Ohio, had a significant amount of inventory on hand as they prepared to close through April. Bob Fenner Flower display at Edgewater Park. So Thomas loaded up as many flowers as he could, approximately 5,000 stems, onto the bed of his pick up truck.Working after dusk, plucking and arranging each flower with intent, Thomas created an 8-foot tall floral billboard at Edgewater Park.At the base of the installation reads, “Individually, we are one flower. Together we are a beautiful garden,” — a message Thomas hopes reaches as many people as possible during this difficult time. Cleveland Metroparks/Kyle Lanzer. Floral design at the Cleveland Metroparks. Cleveland Metroparks/Kyle Lanzer. “Having flowers is a luxury for most people who think twice about having them even when the economy is good. I had all these flowers and thought this would be a great way to bring joy into as many homes as possible,” he said.Every visitor is encouraged to take a flower or two home to remind them of better times ahead."I designed it so it's easy for visitors to grab flowers," Thomas said.The Cleveland Metroparks, who operates the area where the display is located at, encourages visitors practice social distancing.Spreading joy and hope through flowers is something that runs deep for Thomas, who, for as long as he can remember, has been surrounded by flowers and plants.For generations, his family has been in the flower business, o... https://www.news5cleveland.com/news/made-us-smile/local-florist-brings-joy-to-clevelanders-with-massive-floral-installation-at-edgewater-park
Looters Ransack Streeterville Florist Shop That Opened Just A Few Months Ago - CBS Chicago
Monday, August 24, 2020It was difficult to see the shop like this,” Nima Manhas said.The refrigerators were shattered, the computers were broken, and the new small business at 209 E. Ohio St. was totally ransacked.“All of us are trying to get back to normal, and it’s just so difficult,” Nima Manhas said.They did deal with some theft.“Just garbage and trash everywhere,” said Gur Manhas.But for the most part, City Scents Flowers was destroyed for the sake of destruction – almost eerily so.You can see the flowers behind the broken refrigerators still arranged in place.“It seemed like the purpose was just to damage,” Gur Manhas said.Their purpose since taking over in April is supporting their community, even when it meant closing down during the protests in May after the death of George Floyd at the hands of Minneapolis police.“We handed out daisies and white roses to protestors to show support for the protesters,” Nima Manhas said.“We do not believe that the violence that occurred this morning had anything to do with any kind of social justice theme,” Gur Manhas said.Now, as they process and finish picking up the pieces, things that can be replaced.“We don’t want people to move away from the city,” Gur Manhas said.Their focus is on a feeling throughout the city right now that’s not as easily replaceable.“I think it’s important for everyone to feel safe in our community,” Nima Manhas said.City Scents is hoping to open back up soon in Streeterville. And on Monday night, like other businesses in this area, big and small, all hit in the early morning, they’re asking for one thing – protection from the city. https://chicago.cbslocal.com/2020/08/10/looters-ransack-streeterville-florist-shop-that-opened-just-a-few-months-ago/
Ham Lake couple trust God as they grow family flower farm business - The Catholic Spirit
Monday, August 24, 2020Jonah grew up on a farm. High school sweethearts, the 30-year-olds met at the parish they still attend, St. Paul in Ham Lake. They went to college together at Franciscan University of Steubenville in Ohio and married in 2012.Six years ago, they rented a farmhouse near Ham Lake, on 20 acres with a field bordered by pines. After it sat fallow for a few seasons, they approached their landlord and arranged to begin farming it. This spring, they planted a plot with 50 different types of flowers. Kristen cuts, arranges and sells bouquets.Kristen and Jonah are convinced that God has led them to begin this venture, but they wear no rose-colored glasses about the challenge they’ve taken on. When asked July 30 what he sees when he looks over the field, Jonah chuckled and said, “a lot of labor.” In the spring, he and Kristen ordered mounds of compost to prepare the field’s otherwise “sandbox” soil, spreading it over layers of salvaged cardboard to help retain moisture and quality. He built a fence to keep out deer, like the five he observed grazing across the road that evening, as well as an irrigation system.Jonah holds a master’s degree in counseling, but decided the career wasn’t for him. He works as a house inspector, but is an entrepreneur at heart. The flower farm by far is the biggest risk he and Kristen have taken, he said. They hope that eventually it could become their full-time business.When they began researching farming, they planned to grow organic food. They were inspired by the writings of Joel Salatin, a Christian farmer in Virginia who has become the godfather of a movement favoring small-scale, sustainable, family-based farming. The Carlstroms were thinking produce and chickens when, in the winter of 2019, Kristen came across a book titled “The Cut Flower Garden” by Erin Benzakein, a florist farmer in Washington.“Basically, I just fell in love with it,” Kristen said. “It was kind of out of the blue for me.”She had always kept a small flower garden with sunflowers and zinnias, but nothing large-scale. But once she began to think about flowers, she became convinced that was the direction she wanted to move.“I knew we were going to take on something really big,” she said. “It was really important for me to be really passionate about it. And so, this was something that just really took a hold of me. And I had so much energy with thinking of doing really hard stuff to make it happen.”She and Jonah took Benzakein’s online course on flower farming, and dove into researching what would grow well in Minnesota’s climate. “Before we knew it, we’re like, we’re really doing it,” she said.Jonah gives Kristen all the credit for the flower focus. “I never thought I would be a flower farmer — I don’t think many men do think of that,” Jonah said, sitting near the field. He agreed to the online course, “and I was just sort of open with the Lord; ‘Wherever you lead us.’”“Ever since leaving school, I wanted to do something in nature. I love working outside. I’ve been praying along the way” for God’s guidance, he said. “Basically, I want to come home and I want to work from home.”The Carlstroms don’t know any other young farmers, but they’re not alone among Catholic millennials. Jim Ennis, executive director of St. Paul-based Catholic Rural Life, said there are like-minded young Catholics across... https://thecatholicspirit.com/news/local-news/ham-lake-couple-trust-god-as-they-grow-family-flower-farm-business/