Local Flower Shop News
Melbourne Florists Feel the Force of the Pandemic - PRNewswire
Wednesday, March 31, 2021MELBOURNE, Australia, March 9, 2021 /PRNewswire/ -- One industry that has been severely affected by prolonged and snap lockdowns is Australia's florists. Local Melbourne flower shops, such as Amazing Graze Flowers, have been forced to discard blooms they could have otherwise sold.Continue ReadingFlower Delivery in MelbourneWhile other industries have also been affected, the florist industry, in particular, is a slave to the nature of its product. Once flowers have been cut, they have a short shelf-life where they either need to be sold or discarded. Lockdowns have put Amazing Graze Flowers and many florists into a less-than-desirable situation as they were forced to get rid of stock ordered in anticipation of flower delivery in Melbourne.The halt of events and weddings also had repercussions for local florists, reducing one of their most profitable revenue streams for close to a year. Now that gatherings are permitted, there are those who are making big orders again. However, local florists say that many have decreased their budget for flowers, opting to have a scaled-back version of the event they'd once imagined.On the other... https://www.prnewswire.com/news-releases/melbourne-florists-feel-the-force-of-the-pandemic-301243018.html
Here’s your guide to preserving and crafting with flowers straight from your garden - OregonLive
Wednesday, March 31, 2021Working from her home studio in Hillsboro, Eliades said having this business during the pandemic has helped her to push her creative boundaries.Anyone can craft with plants, however, and florist Jeremi Carroll and farmer John Peterson said a good place to start is just by looking around your garden.“See what you have. What aesthetic do you want? What are you trying to build?” Peterson said. “See what textures you might want to incorporate into whatever you’re making.”Owners of Pollinate Flowers in Newberg, Carroll and Peterson started a dry flower program at their shop last year. They create arrangements and wreaths made from flowers they grow and dry on their farm, and even sell wreath kits at their retail shop.Carroll said that you can dry anything, but some flowers are just naturally easier to work with than others. Roses, yarrow, statice, Gomphrena, amaranth, marigold, hydrangea, grass seed heads, feverfew, celosia and strawflower are all varieties that are considered dry when they’re alive, he said, so they will dry easily and hold their shape well.“They already have a crispy texture to petals, so when they dry they don’t change structure or color,” he explained.24Dried flower craftsThere are multiple ways to dry flowers, but the three most common methods are hanging upside down, using silica gel and pressing. Carroll said the traditional way is to bunch flowers together and hang them upside down in a dry and dark space. He recommended drying them in the house away from a window, where humidity is low.That method works for many flowers and grasses, but for daisy-like flowers, such as black-eyed Susans, drying works better with the petals and center of flower drying face-up, Carroll said. When they hang, the gravity will close up the petals around the center, so Carroll recommended dr... https://www.oregonlive.com/hg/2021/03/heres-your-guide-to-preserving-and-crafting-with-flowers-straight-from-your-garden.html
Fayetteville florist delivers flowers to families for soldiers overseas - WTVD-TV
Wednesday, March 31, 2021FAYETTEVILLE, N.C. -- As floral shops scramble to prepare and deliver orders for Valentine's Day, one Fayetteville flower shop is bringing smiles from loved stationed overseas.Owens Florist says they will fulfill up to 300 orders on Valentine's Day alone of both local and orders coming from deployed Fort Bragg soldiers.The shop's owner, Barbara Colman, said it's a special way to help soldiers stay in touch with their loved ones, even when they are far away from home."There's a lot of preparation, a lot of orders for flowers that need to be placed months ahead of time," said Colman.For the full staff on hand, it's more than just a busy flower delivery day."We love just giving that hometown feel that they aren't that far away. Because they can call us and order online we can just make their spouse happy during this difficult time," said Colman.Barbara says those needing last-minute bouquets might be out of luck, by the end of the day, the shop plans to sell out of all the Valentine's Day arrangements. https://abc11.com/owens-florist-barbara-colman-fayetteville-flower-shops/5931865/
Rebel Girl Floral Arranges 'Flowers for the Wild at Heart' | Lake Minnetonka - Lake Minnetonka Magazine
Wednesday, March 31, 2021Floral Sothea Keller, rebels against the ordinary. Vowing to never make the same arrangement twice, orders are custom made and created to give each flower a purpose. Sothea views herself as a garden florist, arranging “flowers for the wild at heart” and emphasizes the importance of creating a unique display while encapsulating the personality of each client.Rebel Girl FloralHer husband and business partner, James Keller, shares her approach. “I just want people to enjoy flowers and to experiment with just not having something typical,” he says. “I want them to be wowed.” The couple’s exposure to the floral industry does not fall short. James’ mother and sister are professional florists, and Sothea has been in the business for almost 15 years. Working alongside her in-laws helped her learn the ropes. Primarily focusing her work on wedding arrangements, Sothea eventually began to branch out to other events and custom work. Recognizing that the wedding industry is filled with florists, Sothea took another route—one that celebrates other important moments in life. After she, unfortunately, attended several funerals, she noticed that a majority of the arrangements fell flat. Seeing the same stark variation of flowers, shapes and colors, Sothea knew that there was a void that needed to be filled in the i... https://lakeminnetonkamag.com/rebel-girl-floral-arranges-flowers-wild-heart
Colorado Springs entrepreneur brings flowers and charm to Old Colorado City with Sweetwater: A Flower Market - Colorado Springs Gazette
Wednesday, March 31, 2021She’s very self-sufficient and ambitious, and she just embraces what comes.”Izzy Cline, Kristyn’s 20-year-old daughter, is also involved in growing the business. In addition to being a Sweetwater florist, she handles the market’s social media channels, including Instagram, Twitter, and Facebook.“We built this business from the ground up and seeing it come to life is mesmerizing,” Izzy Cline said. “As a young woman working for a woman-owned business it feels powerful ... I am my mom’s biggest fan and there is absolutely nothing she can’t do.”Christy Metz, Sweetwater’s head florist and creative director, echoed the same sentiments as Cline’s daughters.“She has really great relationships and cares about everybody, and that just comes across,” Metz said of Cline. “She’s also great at delegating and finding out peoples’ strengths and using those to build a strong team.”Metz, 57, was a florist in Chicago for over a decade before returning to her hometown a few years ago. She met Cline through a mutual friend in November, and Metz learned about Cline’s passion for opening the new business.“I could tell that she was a successful businesswoman just by the way she talked about her business and her staff, and we hit it off right away,” Metz said. “I envision Sweetwater being a really welcoming, wonderful place ... where they can feel really energized and inspired.”Cline and her team plan to open the store on Friday, March 5.“I am looking forward to genuinely just putting smiles on our customers’ faces,” Izzy Cline said. “We ware doing it for our community and we are doing it in the form of flowers and flower trucks.”To learn more, visit Sweetwater: A Flower Market on Facebook and Instagram at “SweetwaterFlowerMarket” and Twitter at “Sweetwaterxx.”... https://gazette.com/cheyenneedition/colorado-springs-entrepreneur-brings-flowers-and-charm-to-old-colorado-city-with-sweetwater-a-flower/article_7dbaedde-77a5-11eb-8fe3-1b45ec1a2d2e.html
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