Local Flower Shop News
Rebel Girl Floral Arranges 'Flowers for the Wild at Heart' | Lake Minnetonka - Lake Minnetonka Magazine
Wednesday, March 31, 2021Floral Sothea Keller, rebels against the ordinary. Vowing to never make the same arrangement twice, orders are custom made and created to give each flower a purpose. Sothea views herself as a garden florist, arranging “flowers for the wild at heart” and emphasizes the importance of creating a unique display while encapsulating the personality of each client.Rebel Girl FloralHer husband and business partner, James Keller, shares her approach. “I just want people to enjoy flowers and to experiment with just not having something typical,” he says. “I want them to be wowed.” The couple’s exposure to the floral industry does not fall short. James’ mother and sister are professional florists, and Sothea has been in the business for almost 15 years. Working alongside her in-laws helped her learn the ropes. Primarily focusing her work on wedding arrangements, Sothea eventually began to branch out to other events and custom work. Recognizing that the wedding industry is filled with florists, Sothea took another route—one that celebrates other important moments in life. After she, unfortunately, attended several funerals, she noticed that a majority of the arrangements fell flat. Seeing the same stark variation of flowers, shapes and colors, Sothea knew that there was a void that needed to be filled in the i... https://lakeminnetonkamag.com/rebel-girl-floral-arranges-flowers-wild-heart
Orlando florist hurt by COVID-19 hopes business blooms for Mother’s Day - WKMG News 6 & ClickOrlando
Wednesday, March 31, 2021ORLANDO, Fla. – Mother’s Day weekend is a time when many people purchase flowers for their moms, but an Orlando florist said increased holiday sales may not be enough to help an industry that saw a lot of business disappear during the coronavirus pandemic.The sounds of customers coming and going are welcomed by Bay Hill Florist owner Carol Newton.Newton said she opened the doors to her business on Monday for the first time in more than a month. Her store was closed for a week after the statewide stay-at-home order was enforced, but she later reopened her business to offer deliveries only.Still she said the COVID-19 pandemic is wilting her business. Newton said she lost 95% of her sales.“We lost an awful lot of business with Disney, Universal, the hotels and restaurants in the area. It was very tough,” Newton said.She is hoping her business will bloom now that the state is slowly reopening.Newton said this time of the year is usually busy for her store. With Mother’s Day this weekend, she said she is seeing more customers come into the shop to buy flowers or place orders online and by the phone. https://www.clickorlando.com/news/local/2020/05/06/orlando-florist-hurt-by-covid-19-hopes-business-blooms-for-mothers-day/
'It's up in the air': Louisville-area florists hustle ahead of a pandemic Valentine's Day - Courier Journal
Wednesday, March 31, 2021LOUISVILLE, Ky. — The Valentine's Day hustle at Susan's Florist gets started well before the calendar turns to February.Myriad roses need to be ordered for the storefront at 2731 Preston Highway. Grids have to be taped on top of colorful vases to hold up flowers during transportation. And, of course, flowers must be arranged in said vases for the special occasion.And though this year's Valentine Day is anomalous for multiple reasons — it's on a Sunday, a non-workday for many, and in the middle of the coronavirus pandemic — the 73-year-old flower shop is ready to do what it has done for nearly a year now: stay nimble and make special deliveries for its many customers.But like other holidays, COVID-19 continues to throw a wrench in everyone's plans."We really don't know what to expect," said Jessie Smith, lead designer for Susan's Florist. "We're just kind of rolling with the punches."As with businesses nationwide, the deadly coronavirus pandemic has impacted Louisville-area florists. On one hand, workers now suddenly... https://www.courier-journal.com/story/news/local/2021/02/11/valentines-day-2021-louisville-area-florists-hustle-amid-pandemic/4435860001/
Easter 2021 gift guide: Luxury presents for him, her, children and the home | Hers | Style - Luxury London
Wednesday, March 31, 2021Ottolinger espresso cups, £175 for four, a href="https://ssense.prf.hn/click/camref:1011lfTjY/destination:https%3A%2F%2Fwww.selfridges.com%2FGB%2Fen%2Fcat%2Fyour-london-florist-dr... https://luxurylondon.co.uk/style/hers/easter-gift-guide-luxury-presents-for-him-her-kids-spring
Melbourne Florists Feel the Force of the Pandemic - PRNewswire
Wednesday, March 31, 2021MELBOURNE, Australia, March 9, 2021 /PRNewswire/ -- One industry that has been severely affected by prolonged and snap lockdowns is Australia's florists. Local Melbourne flower shops, such as Amazing Graze Flowers, have been forced to discard blooms they could have otherwise sold.Continue ReadingFlower Delivery in MelbourneWhile other industries have also been affected, the florist industry, in particular, is a slave to the nature of its product. Once flowers have been cut, they have a short shelf-life where they either need to be sold or discarded. Lockdowns have put Amazing Graze Flowers and many florists into a less-than-desirable situation as they were forced to get rid of stock ordered in anticipation of flower delivery in Melbourne.The halt of events and weddings also had repercussions for local florists, reducing one of their most profitable revenue streams for close to a year. Now that gatherings are permitted, there are those who are making big orders again. However, local florists say that many have decreased their budget for flowers, opting to have a scaled-back version of the event they'd once imagined.On the other... https://www.prnewswire.com/news-releases/melbourne-florists-feel-the-force-of-the-pandemic-301243018.html
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