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Local florist blossoms with passion for business - Daily Nebraskan

Guided by her mother’s green thumb and passion for gardening, Natalie Elsberry naturally came to love all things green and growing. In college she took floral design classes to fill credits and discovered her talent for arrangement.“I found something that I was good at and liked doing,” Elsberry said. “After people found out that I could ‘do’ flowers I was asked to do wedding flowers for cousins and friends.”After filling the orders of friends and family, friends of friends began asking for her pieces. It was when complete strangers began making requests that Elsberry decided to turn her hobby into a business. In 2009, she began her business, aptly titled I Bloom.Meant to sound similar to the statement “I Do,” the business focuses solely on designing unique floral arrangements. No cakes, drapes, or veils, just flowers, with especially close attention to detail.“Each arrangement is its own art,” Elsberry said. “There is attention to detail in every stem that all comes together for a one-of-a-kind-arrangement every single time.”Elsberry takes pride in maki... http://www.dailynebraskan.com/arts_and_entertainment/local-florist-blossoms-with-passion-for-business/article_0998e0c8-9d49-11e5-8b1a-7f9d265d9506.html

As coronavirus ravaged the prom and wedding seasons, florists found they had to adapt to survive - Pacific Northwest Inlander

With the pandemic causing in-person events for spring to be canceled, local florists had to adjust to running a business without depending on the income from graduations and weddings. Luckily, curbside pickup and delivery options have made many florists able to adapt along the way. Rose and Blossom, run by Terri O'Connor for the last 28 years, recently moved to a new location in the Spokane Valley. She says in a typical wedding season Rose and Blossom would cater to 250 or more weddings. The pandemic has pushed all the late-spring weddings until at least September or October, and this definitely put a dent in typical flower sales. "I'm not putting too many eggs in my basket for this year," O'Connor says, but she also acknowledges how their everyday floral designs will be an important component in pulling them through this season. One of the best ways for customers to support local florists, O'Connor says, is to spread the word about businesses you like, including by writing reviews online. North Spokane floral and gift shop Ritters has also been offering curbside pickup and delivery. Kirsten Wyman, the head of Ritters' social media accounts, has been working hard to promote every plant the company receives and show a deeper look into the plant company's daily orders. They also worked to get more creative with their online sales. With sales dipping dramatically this spring for fresh-cut flowers, Ritters decided to close its fresh-cut flower shop for good; however, it kept open all other aspects of its business. "It wasn't an easy decision by any means, but it's a perishable item," says Denice Thompson, the company's manager. The pandemic has ultimately brought unpredictability to the forefront of ma... https://www.inlander.com/spokane/as-coronavirus-ravaged-the-prom-and-wedding-seasons-florists-found-they-had-to-adapt-to-survive/Content?oid=19786088

Livingston Mother and Daughter Spread Love with Anonymous Bouquets - TAPinto.net

After purchasing the flowers from a Livingston-based florist, Leena designs the arrangements—occasionally with the assistance of her boyfriend. Prior to surprising people with mystery flower arrangements, Sanborn and her daughter have also been known to write anonymous inspirational notes to leave on random windshields throughout town and assemble gift bags for New York City’s homeless population.For a few years, Sanborn set up a blow-up couch on the sidewalks of Manhattan offering “free advice” to passerby. Today, Sanborn displays a “free advice” bumper sticker on her vehicle accompanied by her phone number.As an inspirational guidance coach for her own business, Sanborn aims to “help people rediscover their true purpose and give them tools to live a happier, healthier life.”Noting that she had a life-altering realization when she turned 41, Sanborn said that “everything about life and love and contribution" suddenly became very clear to her.“I believe that we all spend a lot of time doing for ourselves when we are younger—not knowing that true happiness comes from giving, not receiving," she said. “Giving to others doesn’t have to cost anything. You can offer someone a smile, or a hello, or just pray for them. When you practice giving to others in this way, your own life magically transforms.” Sanborn recalled that despite not having a great deal of money, her father was always a very generous tipper. She specifically reflected on a moment in the 1990s when her father presented $50 to a homeless man, who she remembers jumping up and down and laughing at the stranger’s generosity.“My dad taught me if someone asks you for something and you can help, by all means, help,” she said. “If you are not feeling happy these days, the fastest way to feel better is to do something nice for someone else. One step further: make it anonymous.” Community members are invited to assist in Sanborn’s endeavor by donating flowers, vases, ribbons or gift cards to local florists or by making a monetary contribution.To donate or to place an order, contact Sanborn at more.alignment@yahoo.com or 856-397-7879.Don’t miss important news in Livingston. Click HERE to subscribe for free, or follow us on Facebook and on Twitter at @LivingstonTAP. Are you a business owner looking to reach our audience? Please reach out to us at dsantola@tapinto.net for information about our digital marketing packages. https://www.tapinto.net/towns/livingston/sections/giving-back/articles/livingston-mother-and-daughter-spread-love-with-anonymous-bouquets

As Mother’s Day approaches, florists watch business wilt during NY coronavirus shutdown - syracuse.com

Syracuse, N.Y. — Mother’s Day is the biggest holiday of the year for florists, but many shops across Central New York won’t be open.The flower business is taking a huge hit financially since New York imposed a statewide coronavirus shutdown for non-essential retail businesses in March.That’s on top of lost sales as normal funerals and school dances are canceled. And who knows about high school and college graduations?New York has limited florists to a single employee at a time and no walk-ins.Some in Central New York are doing their best to stay open under those rules, but others have decided it’s not worth it.At first, the pandemic made flowers more difficult to acquire.“Early on, supply was an issue,” said Kate Penn, the chief executive offer of the Society of American Florists. “There was plenty of fresh product available, but the logistics — getting it from farms to the destination — were not running smoothly."Penn said the supply chain has improved. As long as retailers aren’t ordering at the last minute, they should be able to get the fresh flower... https://www.syracuse.com/coronavirus/2020/05/as-mothers-day-approaches-florists-watch-business-wilt-during-ny-coronavirus-shutdown.html

PlantShed, a cafe inside a flower shop, opens 1st N.J. spot - NJ.com

If you have a green thumb and love coffee, this might be the place for you.New York City-based florist and cafe PlantShed has opened a retail spot in Englewood at 47 E. Palisade Ave, where you can purchase flowers while grabbing a quick bite to eat or cup of coffee.It is PlantShed’s first New Jersey store. There are three spots scattered throughout the Big Apple: Two cafes, which launched in 2018, and a florist shop founded in 1971.The business describes the greenhouse-inspired space as a “unique lush oasis" with tropical foliage, cacti, succulents and premium flowers sourced from all over the world.The flowers at the Englewood spot are provided by Englewood Florist, where the cafe is housed. The families running the two businesses are related.The cafe menu incorporates popular pastries such as croissants and danishes, along with unique beverages like rose matcha lattes and espresso lattes featuring teddy bear art.Other small businesses that have recently opened in New Jersey are Fresh Coast in Metuchen and River Street Sweets: Savannah’s Candy Kitchen in Asbury Park.RELATED STO... https://www.nj.com/business/2020/09/plantshed-a-cafe-inside-a-flower-shop-opens-1st-nj-spot.html

Farmer/florist to speak to the Boca Grande Garden Club - Boca Beacon

SUBMITTED BY THE BOCA GRANDE GARDEN CLUB – Jennie Love, a founding mother of the “farmer florists” movement, comes to Boca Grande for the Boca Grande Garden Club’s “Flower Week.” She will speak at 2 p.m. on Wednesday, Feb. 5 at the Boca Grande Community Center. The following morning, Thursday, Feb. 6, she will teach a flower-arranging workshop at 9 a.m. at the Power House on Gulf Blvd. in Boca Bay.The “farmer florists” activity is a slice of the urban farming trend spreading rapidly around the world. From Auckland to Bangkok to Cairo and throughout the United States, on city fringes and in city centers, farmers are sowing their seeds in corners of land left behind by urban development. A little bit about food security, a lot about efficient use of land, urban farmers serve the needs of residents, restaurants, shops and other businesses. Shorter distances and lower transportation demands make for fresher, better crops. An unanticipated benefit is crops free of pesticides and pests.Jennie Love’s crop is flowers. In fact, she is credited with being a sparkplug for the “seed-t... https://bocabeacon.com/wordpress/news/farmer-florist-to-speak-to-the-boca-grande-garden-club/

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