Brooksville, FL Florists

Brooksville Flower Shop News

Boynton Beach flower shop donating arrangements to nursing homes and hospitals - WPTV.com

The shop would like to donate more flowers to nursing homes or people who are in the hospital. The shop can be contacted at 561-708-1745.Earlier this month, Florida Gov. Ron DeSantis banned nursing homes from accepting visitors for 30 days except when a patient is near death in an effort to prevent the spread of the virus. https://www.wptv.com/news/region-s-palm-beach-county/boynton-beach/boynton-beach-flower-shop-donating-arrangements-to-nursing-homes-and-hospitals

After 125 years, Manatee company delivering fresh flowers differently - Sarasota Herald-Tribune

The company ships to a variety of retail chains and independent garden centers. You can find Manatee Farms products at more than 150 retail florists throughout Florida, 50-plus independent garden centers from Naples to Central Florida, and at supermarkets, such as Albertson’s and Safeway, as well as wholesalers and brokers nationwide.Flowers and feelingsThough the business depends on executing the logistics of delivering fresh products, Preston is equally comfortable talking about the value of what Manatee Fruit Co. brings to its customers.“Flowers are a business of feelings," he said. "There’s a saying that flowers are the language of love, and they really are. When you think about the unspoken word, the word you can never really say, you can say that with flowers.“Flowers fulfill that moment when no one really knows what to say, and we’ll always need that.”That's the message of the company's latest transformation.Hurricane Irma slowed the rollout of the company's re-branding effort last year, damaging several buildings, including greenhouses and a packing house that was built in 1926. But by April the new Manatee Farms brand was fully formed and public with a new look, feel and focus as well as  name.Cortez Floral and Manatee Floral, two companies under the umbrella company Manatee Fruit Co., were consolidated.Beyond fresh, sustainably grownManatee Farms now is offering “choices that matter” to consumers that care about how the products they buy are produced. The goal is to attract, engage and inform consumers and to be as transparent as possible about where and how their flowers are produced.Robert McLaughlin, chief sustainability and marketing officer for Manatee Farms, has largely spearheaded the re-branding.“This is the decade of responsible choices, and that resonates with consumers,” McLaughlin said. “We focus on eco-friendly flowers and plants, ensuring that they are certified so that we can ensure that every flower is held to certain standards.”According to Manatee Farms, its eco-friendly flowers also are good for the people who work on the farms that grow them and means that “every purchase helps improve the lives of farmworkers by providing fair wages, health care benefits, education programs and employment of women.”The company requires that farms they work with have sustainability certifications, such as USDA Organic, Rainforest Alliance or Fresh from Florida. According to the company, certified farms employ 60 percent women and are far more likely to offer higher wages and produce higher standards of living for their workers.Many of these farms also use integrated pest management as opposed to heavy pesticides, meaning that more common-sense, long-term practices are used to achieve the same results. Examples are vacuuming pests out of plants and using organisms like spiders to eat harmful pests, such as thrips, which puncture and damage plants.Getting the word outIn an effort to create a more direct link between customers and its product, the company is placing interactive digital kiosks in some stores that can help educate consumers about where their flowers come from.“We want to create a source for the consumers so that we’re reaching out in different ways and allowing access to all this information right in the retailer,” McLaughlin said.The ultimate goal is to attract customers, engage them, inform them and send them to the retailers that carry the Manatee Farms brand.For McLaughlin, part of the re-branding is taking into account a balanced three-pillar approach when talking about environmental sustainability: environmental, economic and social.“There tends to be a lot of misinformation. You can have something be organic, but that has nothing to do with whether or not you have chemical runoff,” McLaughlin said. “It’s about more than just having certifications or seals on a product.”Preston has seen a lot of change at the family company over the years, and someday there will be others in the family making the decisions right there beside him, he said, and maybe after him, too.But if Preston has his way, one thing will remain constant: the business will continue to serve the community and people will continue to feel good about the brand.“Branding is... https://www.heraldtribune.com/news/20180611/after-125-years-manatee-company-delivering-fresh-flowers-differently

Florists face Mother's Day coronavirus quarantine challenges - Yahoo Finance

I don’t think it’s going to compare to orders from past years because of the selection,” she added, noting that they can only get basic flowers like daisies, carnations and lilies from wholesalers in Florida and California at the moment.31 percent of Americans reported buying flowers for the occasion." data-reactid="23" Beck's is just one of many local florists throughout the country dealing with supply chain issues during a time of year when many are ordering flowers. Last year, 31 percent of Americans reported buying flowers for the occasion.sluggish demand." data-reactid="24" And down south, some florists have been able to reopen, but they're also facing supply challenges and sluggish demand.HOUSE PLANTS BLOSSOM INTO BIG BUSINESS FOR STARTUPS" data-reactid="25" HOUSE PLANTS BLOSSOM INTO BIG BUSINESS FOR STARTUPSDespite industry-wide challenges, digital flower space seems to be blooming. New York-based 1-800 Flowers, which delivers fresh stems and gifts nationwide, on Thursday reported a total revenue increase of 12.2 percent for the first quarter.p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type=... https://finance.yahoo.com/news/florists-face-mothers-day-coronavirus-195151555.html

Mother's Day Flowers a Challenge Due to Coronavirus, So Order Early - TMZ

The good news ... some retailers were able to have a decent haul over the Easter holiday, and people like Christine Boldt, Exec. VP of the Association of Floral Importers of Florida, and Dave Pruitt, CEO of the California Cut Flower Commission, believe there could be a major bounce-back for Mother's Day. Boldt predicts the flower biz will do 70 percent of its normal volume this year, while other officials expect it to be even higher due to increased delivery orders ... especially because many families are unable to celebrate in person due to stay-at-home orders. The consensus -- place your flower orders early. That way, there's plenty of time to determine how to get flowers from point A to the all-important point B ... Mom. https://www.tmz.com/2020/04/27/mothers-day-flowers-coronavirus-problems-demand-order-early/