Capitola, CA Florists

Capitola Flower Shop News

The Floral Community Honors Women on March 8th With the Gift of Flowers - PR Newswire (press release)

CAPITOLA, Calif., March 8, 2017 /PRNewswire/ -- Local florists across the United States are celebrating Women's Day March 8th by giving away flowers to honor women in their community. For the third consecutive year participating local florists in conjunction with members of CalFlowers (California Association of Flower Growers and Shippers) and ASOCOLFLORES (The Association of Colombian Flower Exporters) helped raise awareness for Women's Day by promoting the website www.womensdayholiday.com as a platform for sharing stories of Love, Honor and Respect in celebration and recognition of Women's Day March 8th. When people share a story of love, honor and respect about the special women in their life they are entered to win flowers compliments of the local floral community. In addition to the website, the floral community has taken its message of love, honor and respect for women to social media by raising awareness of Women's Day on Facebook at www.facebook.com/womensdayholiday and Twitter... http://www.prnewswire.com/news-releases/the-floral-community-honors-women-on-march-8th-with-the-gift-of-flowers-300420150.html

Local Florists Across the U.S. Celebrate Women's Day March 8th And Raise Awareness for Non-Profit Organization ... - PR Newswire (press release)

CAPITOLA, Calif., March 7, 2016 /PRNewswire/ -- For the 2nd year in a row, local florists across the U.S. in conjunction with CalFlowers (California Association of Flower Growers and Shippers) and ASOCOLFLORES (The Association of Colombian Flower Exporters) have joined together in support of a national campaign called Love, Honor, Respect, in celebration of Women's Day, March 8th. The date March 8th is a time to recognize and celebrate the influence and achievements of women throughout history and today. From business to politics, athletics to philanthropy, to celebrity, and even the mom next door. More than 100 nations recognize Women's Day and 35 have declared it a national holiday with thousands of events held by civic organizations, governments, charities, educational institutions, women's groups, corporations and the media. "The mission of Women's Day Holiday campaign is to provide a platform for the community to show respect, appreciation and love for all the amazing women that m... http://www.prnewswire.com/news-releases/local-florists-across-the-us-celebrate-womens-day-march-8th-and-raise-awareness-for-non-profit-organization-where-hope-lives-300231684.html

CalFlowers and San Diego Area Growers Petal It Forward with Happy Flower ... - Business Wire (press release)

CAPITOLA, Calif.--(BUSINESS WIRE)--The California Association of Flower Growers and Shippers, or CalFlowers, and its grower members, including those in San Diego County, will Petal It Forward on October 7, 2015, to spread happiness and joy with cut flowers.Petal It Forward was conceived by the Society of American Florists to share the power of flowers, as documented in research by Rutgers University1 that demonstrated flowers create delight, increase life satisfaction and make people happy. SAF recently surveyed 2,500 U.S. residents and found 88 percent of Americans report that giving flowers makes them feel happy, while 80 percent reported that receiving flowers makes them feel happy.2Members of CalFlowers, whose mission is to get flowers from the field to consumers, will spread the joy by giving away bouquets. In San Diego County, Dramm & Echter will offer samples of its locally grown gerberas and other flowers from 10 a.m.–11 a.m. at its location, 1150 Quail Gardens Dr., Encinit... http://www.businesswire.com/news/home/20150930006592/en/CalFlowers-San-Diego-Area-Growers-Petal-Happy

"Victory Gardens" for the war against COVID-19 - CBS News

This week the flowers at Roger's Gardens in Newport Beach, California are in full, dazzling bloom. It's as if to remind us that, even in the middle of our upended lives, spring somehow arrived on time.But these days, only the bees seem to be interested in flowers. Right now, nurseries like this one across the country are selling out of vegetables. After weeks of seeing empty grocery store shelves, home gardeners are snapping up everything from lettuce to lemon trees, said Roger's general manager Ron Vanderhoff. Vegetables for a 2020 "victory garden." CBS News When asked what customers are buying, Vanderhoff replied, "Things that relate to food. They don't want to go out in public. But they also want the safety and security of nutritious food. And no better way to do that than to grow your own. Nothing's better than going out to your garden and picking a tomato off the vine."And now, it seems gardening how-to videos are sprouting up everywhere. https://www.cbsnews.com/news/victory-gardens-for-the-war-against-covid-19/

Coronavirus hit California's cut-flower industry at the worst time - Los Angeles Times

It happened this fast: Shoppers frightened by the novel coronavirus ransacked grocery stores. Store managers shifted staff to restock shelves. The floral booth went empty. California’s cut-flower industry imploded.Sure, there are lots of nuances to this tale of tumbling economic dominoes. But at its core is the simple fact that few will buy a perishable luxury item when they fear for their lives. That could spell the end of many farms in California’s $360-million cut-flower industry. Since mid-March, sales have fallen an average of 85% on California’s 225 flower and foliage farms, while the labor force has dropped by a similar proportion, according to the California Cut Flower Commission, a state agency that promotes the industry. “We have companies that won’t be here when it’s over,” said David Pruitt, chief executive of the commission. Advertisement The novel coronavirus has proved as lethal on an economic scale as it is on the human scale, hitting a highly vulnerable industry in the most precarious part of the season. “The cut-flower industry has been battling offshore production for many years, and margins are razor thin; so it’s kind of a tipp... https://www.latimes.com/business/story/2020-04-04/coronavirus-californias-cut-flower-industry

A family is leaving flower bouquets on people's doorsteps to spread happiness during the coronavirus pandemic - CNN

A family in Winters, California is leaving flower bouquets on the doorsteps of people all over the city in an effort to spread some much needed joy.Mike McClain, his wife Michelle, and their children haven't had the easiest year. Michelle McClain was diagnosed with breast cancer during the third month of her last pregnancy -- and while she's now in remission, the mother of five is still fighting the battle. During McClain's fight against the disease, the family received an overwhelming show of support from their community. They credit the community's kindness as the source of inspiration for their flower project. "We would be home and random acts of kindness would come to our door," Mike McClain told CNN. "We'd get flowers, people would drop off food, people were doing more than anyone could imagine to help us out while we were struggling with what life was giving us.""Everybody needs a little love right now. We got all the attention and love when we needed it so we figured we'll spread some of the love we... https://www.cnn.com/2020/04/20/us/winters-flower-bouquets-doorsteps-coronavirus-trnd/index.html

Walker Warner creates House of Flowers tasting room for California winery - Dezeen

California firm Walker Warner Architects has transformed a warehouse into a visitor centre for a winery with redwood, cypress and rammed earth.Called House of Flowers, the project serves as a visitor centre and tasting room for Flowers Vineyard & Winery, well known for its chardonnay and pinot noir wines.Started in the 1980s, the company has vineyards along Sonoma County's rugged coast in California. The new visitor facility is located in the town of Healdsburg, which is a popular destination for wine lovers and tourists, and more accessible than its previous location.img alt="House of Flowers winery by Walker Warner Architects" width="2364" height="3152" sizes="(max-width: 2364px) 100vw, 2364px" class="alignnone size-full wp-image-1485856 lazyload" src="https://static.dezeen.com/uploads/2020/03/house-of-flowers-winery-walker-warner-architects-california_dezeen_2364_col_33-852x1136.jpg" srcset="https://static.dezeen.com/uploads/2020/03/house-of-flowers-winery-walker-warner-archite... https://www.dezeen.com/2020/03/31/house-of-flowers-walker-warner-architects-california/