Local Flower Shop News
Nine Secrets To Petal It Forward SuccessTuesday, June 05, 2018
East Bay Times cited the Society of American Florists' research that shows the positive benefits of giving flowers. For Steph Cook and Carla Fussell of Cullman Florist in Cullman, Alabama, their first Petal It Forward in 2017 was an opportunity to connect with community members and prospective clients, some of whom were new to the area and did not have a florist. "We want to make flowers part of their lives on a daily basis," Cook said. They pre-coordinated with area business owners to give away 50 seven-stem bouquets in or near their coffee shops and bakeries. One recipient on her way to visit a friend who had just finished chemotherapy was delighted to add flowers to her gift of baked goods. "Each person we interacted with shared something with us," Cook said. "We really got a lot out of it too. We actually picked up a few new clients from it. In the floral industry, your repeat clients are in the relationships you build with people." "The memorability of the Petal It Forward concept is key to a florists' success in the community," said Jennifer Sparks, SAF's vice president of marketing. "Next time they need flowers, who do you think they will call? Consumers are loyal to businesses that give back." Past Petal It Forward participants offered the following tips for first-timers: Organize early. Both Eaton and Ow emphasized starting now and tackling the project in steps. Given the choice between keeping it small or not participating at all, Eaton recommended "start small and ... then grow from there." Talk to your wholesaler(s) to see if they would be willing to work with you on product, through a discount or donations. SAF members can take advantage of Petal It Forward resources, including a video and other materials as a first step at safnow.org/petalitforward. Andrea Grist, manager of Florasource KC, a wholesaler in Overland Park, Kansas, plans to participate for the first time. As she develops her plan, she's glad she can use an SAF press release template. Grist, a designer who also owns an events studio, is excited to focus her efforts on educating the public about the mood-boosting benefits of flowers. Think of Petal It Forward as advertising, especially if you don't do much paid advertising. That way, any small expenses associated with the effort make sense and are worth it, Cook said. Pick a high traffic area. Eaton's team set up in two central downtown locations. "We wanted to be in an area where we were sure to have a variety of people walking by, create some buzz and not feel awkward about approaching people," Eaton said. Select venues where your gifts might be particularly appreciated. Ow's team sought out middle school teachers and custodial staff, police department employees and people at senior centers and hospitals, "places we felt that people needed some smiles and affirmation for their busy and hectic jobs," she said. Choose a good time of day, such as early morning rush hour or lunch time. "We handed out the flowers at lunch time between 11 a.m. and 2 p.m. as this is the busiest time of day in Concord center," Eaton said. "Many people come in to town for lunch." Don't overthink it, Cook said. It does not have to be anything grand; the important thing is to get involved. Remember, Petal It Forward is about recharging and having fun. "My staff enjoyed their participation," Eaton said. "Lots of happy faces,... http://www.perishablenews.com/index.php?article=0068394
A fresh brunch menu that combines spring flavours and flowers - The Globe and MailWednesday, March 31, 2021
Just ensure your flowers have been grown chemical-free (your florist should know – or pluck them from your own garden to be sure) and that you can positively identify the variety. Or seek out ingredients such as bottled rosewater or dried culinary lavender to help bring your brunch into bloom. St-Germain, an elderflower liqueur, is available in most liquor stores, and you can even buy bottles of elderflower syrup at IKEA. Garden Gravlax Serves 10-12 Curing your own salmon is surprisingly simple. A dry cure of sugar and salt, spiked with citrus, spices and perhaps some peppery nasturtiums, is rubbed heavily over a fresh fillet, which is then weighted down and left for 24 hours. Once cured and thinly sliced, the delicate white and purple flowers of blooming dill and chives are ideal for garnishing your gravlax. Nasturtiums are a little more unexpected: Both petals and leaves add a fresh, radish-like flavour that’s delicious tucked into your bagel and cream cheese. 1 tablespoon coriander seed, toasted 1 tablespoon fennel seed, toasted A few nasturtium flowers or leaves 1/2 cup Diamond Crystal kosher salt (or 1/4 cup fine table salt) 1/2 cup sugar 2-3 teaspoons grated orange, lemon or lime zest One 1 pound (approximately) salmon fillet Edible flowers, for garnish Crush the coriander and fennel roughly in a mortar and pestle or pulse them in a spice grinder. If you like, crush in a few nasturtium leaves or petals, or try other edible flowers – perhaps a few calendula petals or tangerine marigolds. In a medium bowl, combine the salt, sugar, citrus zest, crushed spices and flowers. Place a piece of plastic wrap over a shallow baking dish or rimmed sheet large enough to accommodate the salmon. Scatter half the salt mixture over it and lay the fillet skin side down overtop. Sprinkle the rest of the cure mixture over the fish and spread it evenly to coat. Bring the edge of the plastic wrap up to cover the fish, place a small cutting board or second sheet on top and weigh it down with a can or two; refrigerate all day or overnight. After about 12 hours, unwrap the fish and flip it over, rerubbing the (now wet) cure over the surface; rewrap and return to the fridge for another 12 hours. Wipe or rinse off the salt mixture, pat the fish dry and slice it thinly to serve with crackers, flatbread or bagels, and cream cheese, labneh or whipped creamy (Macedonian-style) feta, with nasturtiums or other edible flowers for garnish. Malabi with Cardamom Rose Granola Julie Van Rosendaal/The Globe and Mail Makes about 6 puddings and 5 cups of granola Story continue... https://www.theglobeandmail.com/life/food-and-wine/article-a-fresh-brunch-menu-that-combines-spring-flavours-and-flowers/
Okanagan florists busy during pandemic, some busier than ever | iNFOnews | Thompson-Okanagan's News Source - iNFOnewsWednesday, March 31, 2021
COVID-19 pandemic has brought hard times onto some local businesses, Okanagan flower shops are busy — some say even busier than ever. The period around Easter and Mother’s Day is typically busy for florists, and despite current circumstances, this year is no exception. At Burnett’s Florist in Kelowna, business has been steady. “Our Easter was more busy than it usually is, and we’re hoping Mother’s Day is the same," florist Galena Clancy said. Kelowna’s Funky Petals, Harris Flower Shop in Vernon and Newell Flower Shop in Kamloops are all busy during the pandemic as well. "I think it's mostly because people are kind of communicating from a distance with flowers," Clancy said. Harris Flower Shop's Brenda Gedaschke says that many of her customers want to send flowers for birthdays, or just to cheer people up. Florists have shifted to accommodate current public health orders, offering online ordering and contactless delivery. Harris Flower Shop has even installed an honour bar outside their store, where customers can pick up arrangements and leave money in a locked collection box. “(The honour bar) has been spectacularly well received,” said Gedaschke, adding that there has only been one customer who didn’t leave enough money for their bouquet. The real challenge during the pandemic has been getting flowers from suppliers, Gedaschke said. "At this point everything is limited,” she said. “A lot of the import stuff, up until recently,... https://infotel.ca/newsitem/okanagan-florists-busy-during-pandemic-some-busier-than-ever/it72772
Jasmine Rae Floral Design offers flowers and more at new main street shop - Eagle News OnlineWednesday, March 31, 2021
I can’t wait to gain more over time.”Born in Syracuse, Rae moved to southern California with her mother at the age of four, returning to CNY each year to visit family and friends.The florist discovered her interest in design at the age of 20 while working at a beachside hotel in California.“We would receive a beautiful floral arrangement for the lobby weekly, and something just clicked in me that designing was something I wanted to pursue,” she said. “From there I traveled to LA and San Francisco, taking course after course on designing and also working in shops and design studios. Over the past 10 years I’ve lived in four different states, always with the same career and end goal in mind.”After deciding to settle down in Central New York to be near her family, Rae began searching for a perfect location to open a shop.“I found it here, in the heart of Cazenovia,” she said. “The amount of creativity and support in this community is so inspiring and something I am very excited to be a part of.”For more information, visit the Jasmine Rae Floral Design Facebook page, or call 315-815-5043. Related ... https://eaglenewsonline.com/new/business/2021/03/15/jasmine-rae-floral-design-offers-flowers-and-more-at-new-main-street-shop/
Texas Florist Who Admitted to Being in Pelosi’s Office Wants Case Moved from D.C. Because of ‘Cancel Culture’ - Law & CrimeWednesday, March 31, 2021
Washington, D.C. because of “cancel culture.” The defense for Texas florist Jenny Louise Cudd, who was on video happily admitting to being in the office of House Speaker Nancy Pelosi, asserted authorities were creating the “illusion” of a conspiracy between her and Eliel Rosa by linking their cases.“According to the Government’s Statement of Facts, the two were seen on security footage walking into the building, walking around, and walking out,” attorney Marina Medvin said in a filing Wednesday. “There is no evidence of communications or a plan between the two to enter the Capitol. Instead, the evidence is purported to be that they were at the same place, at the same time, followed a crowd into the open doors of the Capitol building, then walked out. They didn’t take anything, they didn’t break anything.”Cudd was among rioters raiding the U.S. Capitol Building on Jan. 6, after then-President Donald Trump continued to lie that he actually won the 2020 presidential election. The invaders postponed but did not prevent Congress for counting electoral college votes weighing in favor of the real winner, President Joe ... https://lawandcrime.com/u-s-capitol-siege/texas-florist-who-admitted-to-being-in-pelosis-office-wants-case-moved-from-d-c-because-of-cancel-culture/
Grow Plant Shop's First Brick-and-Mortar to Open Saturday - Fort Worth MagazineWednesday, March 31, 2021
Owners Emily and Bobby Lynge always saw the Airstream as temporary, however, and during the pandemic, were able to make the move to the space once occupied by The Enchanted Florist on Camp Bowie.
The Magnolia Avenue Airstream will be open until Thursday. On Saturday, the Camp Bowie space will be open from 10 a.m. – 7 p.m.