Alexandria Flower Shop News
Society of American Florists Prom Promotion Generates 2.4 Million ImpressionsTuesday, June 19, 2018
Society of American Florists Posted: Thursday, June 14, 2018 at 3:42PM EDT ALEXANDRIA, VA — A new social media campaign conducted throughout April by the Society of American Florists scored big with prom-goers, garnering 2.4 million impressions. Targeted to girls ages 15 to 18, the campaign featured a short video posted on Instagram to promote customized prom flowers and entice teen girls to take a quiz to discover their prom flower personality. The campaign drew 571,394 video views and inspired 24,424 teens to take the quiz. "The goal of this promotion was to make sure prom flowers are top of mind among teens, whether they saw floral reminders as they scrolled through their Instagram newsfeed or took the time to take the quiz," said SAF Vice President of Marketing Jennifer Sparks. "The results show impressive numbers in reaching teens to think flowers when they think prom." Drawing traffic through paid promotions, the 26-second video invites viewers to find out their true prom personality, along with their ideal prom ... http://www.perishablenews.com/index.php?article=0068636
Nine Secrets To Petal It Forward SuccessTuesday, June 05, 2018
The Society of American Florists Posted: Monday, June 4, 2018 at 3:19PM EDT ALEXANDRIA, VA — The Society of American Florists' 2018 Petal It Forward campaign date is set for Wednesday, Oct. 24, 2018, and now is the time for industry members to start planning their local events. The premise behind Petal It Forward: passersby receive two bouquets — one to keep, and one to share — and are asked to post a picture about the exchange on social media with the hashtag #petalitforward. The goal? To raise awareness about the benefits of giving and receiving flowers. Whether your Petal It Forward event is large or small, the dividends likely will be greater than you realize, say florists who joined the national good-will effort in previous years. "Petal It Forward was an opportunity to randomly make some strangers' day by sharing a simple act of kindness," said Jennifer Eaton of Copper Penny Flowers in Concord, Massachusetts, who was a first-time participant in 2017. "By handing out two roses to each stranger on the street, w... http://www.perishablenews.com/index.php?article=0068394
These 16 Local Companies Can Help You Throw the Best Party Ever - Washingtonian.comTuesday, March 27, 2018
In a warehouse setting, this floral provider equips both pro and amateur bloom arrangers. A small stock of flower supplies (foam, baskets, vases) helps wannabe Martha Stewarts. 4406 Wheeler Ave., Alexandria; 703-370-1092.TaskRabbit.com and Thumbtack.com. These two gig-economy giants can put you in touch with local independent contractors—a bartender for your cocktail party, a guitarist to play during a holiday bash, a tarot-card reader. Enter your party dates and needs, and multiple vendors (with customer ratings) bid on your business.This article appears in the March 2018 issue of Washingtonian.
A florist's advice for saving money on flowers - WTSP 10 NewsSunday, February 11, 2018
American Florists (SAF).The flower industry is constantly changing as prices fluctuate and varieties are introduced throughout the year, which is why Chris Drummond, president-elect of the SAF in Alexandria, Va., says consumers shouldn't be embarrassed if they have questions. "There are so many hundreds of varieties of flowers. Even me, in the business, every year I find something I've never seen before," he said. "We certainly expect our consumers not to know about certain varieties. We expect you to have questions."It's helpful to understand, that pricing is not standardized in the floral industry, says Kayle Walker Burns, owner of Petal and Bean Floral & Event Planning in Breckenridge, Colo. What one florist charges likely is different from other florists, and you also can expect differences if you buy flowers at a grocery store, online or from a local florist.We asked professional florists to share their top tips for buying bouquets and other items during flower-centric holidays and events.Preorder for your best chance to get what you want.According to the Society of American Florists, the ideal window for preordering flowers is three to 10 days. Preordering helps florists make sure they have the right and freshest flowers for the consumers - and ensure first availability. The closer you purchase flowers to the holiday, the greater chance of availability and the price may be affected. Valentine's Day is on a Wedne... http://www.wtsp.com/article/money/magnify-money/a-florists-advice-for-saving-money-on-flowers/507-515969923
Florists Leave Omaha With Renewed Energy, Actionable Tips - PerishableNews (press release)Tuesday, January 30, 2018
The Society of American FloristsPosted: Monday, January 22, 2018 at 3:30PM EST ALEXANDRIA, VA — Eager to start 2018 on a high note, 121 floral industry members gathered in Omaha, Nebraska, on January 14 for the latest installment in the Society of American Florists' popular 1-Day Profit Blast series. There, they filled up notebooks with ideas big and small that will help them emotionally connect with consumers, increase their online visibility, improve their company culture, streamline deliveries and ultimately raise their profitability. Iris Zimmerman wasted no time applying advice from speaker Rakini Chinery, AAF, AzMF, who recommended florists share personal posts on social media, so customers feel connected to the people behind the flowers. The following morning, after arriving home from Profit Blast at midnight, the owner of Iris Blossoms Flower Shop in Clearwater, Kansas, made her first Facebook video to engage her fans. "At my conference, we talked about the importance of letting people into our world so they see how the magic happens, so I'm going to try ... http://www.perishablenews.com/index.php?article%3D0065493
This Virginia Farm Will Have Thousands of Tulips in Bloom This Weekend - Washingtonian.comTuesday, May 01, 2018
Dawley calls it “the great tulip tragedy of 2018.” But don’t let that deter you from what could be a pleasant outing in the country, and some colorful Instagram posts.Every year, Burnside Farms in Virginia plants one million tulip bulbs for its pick-your-own spring festival. It’s an idea that Dawley, a former florist who once owned Hedgerows in McLean, germinated—and she says it’s now one of the largest pick-your-own tulip farms in the world. But after the Haymarket farmland Dawley was using was sold by the owner to developers, Dawley and her son, Mike, had to find new land for their flowers. They found it in Nokesville, about an hour’s drive from DC.Moving a farm, as you can imagine, is no easy task. You don’t know the land intimately, nor the vagaries of the growing conditions. The one million bulbs went into the ground. By January, all looked rooted and well. Then, says Leslie, the spring rains came. And came. Half the field, it turned out, was too low-lying and the standing water wouldn’t drain. The bulbs in that section were lost—around 400,000 of them, she says. Almost half.Some 600,000 tulips in bloom—almost four acres—is still a lot. They’re due to peak this coming weekend, May 5 and 6. Visi...
Be Local when preparing for prom - Uniontown Herald StandardTuesday, May 01, 2018
March and April being the busiest time — especially for seamstresses who make alterations. Lovat said her shop, which also carries silk flowers, receives customers from as far away as West Virginia and Ohio.This year’s trends for prom include mermaid gowns with a fluffy bottom as well as a two-piece gown that includes a separated bodice and skirt.“Some like the plain but more like the bling,’’ said Lovat. “Then they get the accessories: shoes and jewelry. It all has to blend in.’’Popular jewelry pieces include rose gold and blue sapphire, Lovat said, while popular colors for gowns this year include black, gray, white and champagne.Regarding tuxedos, Ptak said, “Basic black is still used but many are going for fashionable colors in the blue family: navy, cobalt and indigo. Slim-fitting pants are almost a must for those who like and can wear it. Slim-fitting tuxedos are extremely popular. It’s the look you see on TV: a shorter coat and slim fit is very popular.’’Ptak said many youths want to coordinate with their date’s outfit but some want their own looks. Matching vests are as popular as colored vests.“What’s really popular are bow ties,’’ said Ptak, noting some even choose plaid and multi colors.He observed that where youths came in alone or with their dates in the past, today it becomes a family event with lots of photographs taken.Photographs are also popular at hair salons where many youths are experiencing their first formal hairstyle.“Braids are in at the moment,’’ said Morriston. “But it’s usually an updo where you curl and pin everything.’’Morriston said hairdressers can add glitter or a piece the youths bring in, such as a broach, to accessorize the young lady’s hair.Don’t wait too long to order flowers as Steve Neubauer, of Neubauer’s Flowers in Uniontown, noted many proms are taking place over Mother’s Day weekend, already a busy time for florists. Order early to find the best selection of flowers.When you do order, there’s a variety of choices.“Hand-tied nosegays are the most popular this year,’’ said Neubauer, “followed by wrist corsages and arm bouquets.’’As for colors, Neubauer said, “With technology, everybody has plenty of colors. The colors are as varied as the dr...
The Rundown: Florist licenses, bulletproof backpacks, animal abuse and more news in Louisiana politics today - The AdvocateWednesday, April 11, 2018
Hn0LyvDemocratic Party: Former Virginia Gov. Terry McAuliffe will headline the Louisiana Democratic Party's True Blue Gala in May. http://bit.ly/2qhI4EVFoster care: A proposal to use BP oil spill reparations to extend foster care from 18 years to 21 years of age is advancing in the Senate. http://bit.ly/2GPfOnCCongress: U.S. House Majority Whip Steve Scalise continues to downplay talk about possibly replacing Speaker Paul Ryan. http://bit.ly/2Exui5BGet more updates here:http://www.theadvocate.com/baton_rouge/news/politics/Happening today The Senate comes in at 2 p.m., and the House convenes at 3 p.m.House Committees Appropriations meets at 8 a.m. in Room 5. Public testimony is expected to begin around 10 a.m.Transportation, Highways and Public Works meets at 9 a.m. in Room 3.Civil Law and Procedure meets at 9:30 a.m. in Room 4.Ways and Means meets at 9:30 a.m. in Room 6.Commerce meets at 10 a.m. in Room 1.Senate Committees Agriculture, Forestry, Aquaculture, and Rural Development meets at 9:30 a.m. in Room C.Judiciary A meets at 9:30 a.m. in John J. Hainkel, Jr. Room.Judiciary B meets at 9:30 a.m. in Room E.Judiciary C meets at 9:30 a.m. in Room F.Governor's Public Schedule10 a.m. Capital Area Regional Training Academy Graduation at Healing Place Church in Baton Rouge.12:30 p.m. American Association of University Women (AAUW) Lobby Day Luncheon at the Capitol.2 p.m. Gov. Edwards, Health Secretary Rebekah Gee and economist Jim Richardson unveil findings of Medicaid expansion economic report.Tweet beatPro- @JohnBelforLA group has a new ad pushing back on anti-Edwards @TruthInPolLA campaign, though not directly by name (note there is a "the truth is" reference in there). #lalege#lagovhttps://t.co/N2ihl753Mx— Elizabeth Crisp (@elizabethcrisp) April 9, 2018Senators say goodbye to @HelenaMorenoLA. Alario: "We're gonna miss you around here." #lalege#lagovpic.twitter.com/iFXSIoQyai— Elizabeth Crisp (@elizabethcrisp) April 9, 2018Proud to call @HelenaMorenoLA a friend. She’s is one of the most respected members of #lalege. It’s been my honor to work with her, and I look forward to working with her in her... http://www.theadvocate.com/baton_rouge/news/politics/legislature/article_d6c68bce-3c5a-11e8-b130-1f64349659a5.html
Head-To-Head Survey: FTD Companies (FTD) versus Inergy (CEQP) - Macon DailyWednesday, April 11, 2018
North Dakota, West Virginia, Texas, New Mexico, Wyoming, Arkansas, and Louisiana. The Storage and Transportation segment includes COLT Hub, which is crude-by-rail terminal serving Bakken crude oil production. The Marketing, Supply and Logistics segment includes West Coast operations, our supply and logistics operations, our storage and terminals operations, our crude oil and produced water trucking operations, and U.S. Salt, LLC. The company was founded on March 7, 2001 and is headquartered in Houston, TX.Receive News & Ratings for FTD Companies Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for FTD Co...