Local Flower Shop News
Fun & flowers: art studio/florist open in Penn ValleyTuesday, July 03, 2018
Rebecca Sweet Engstrom describes herself as a "Jill of All Trades."As the owner, designer, artist, and activity leader at her new Penn Valley art and florist space, ACACIA/Floristics, Engstrom can tap into her creative side in a number of ways and give kids a space to learn, create, and imagine.ACACIA is an acronym for Art Center for Adults and Children, Inventors and Artists, while the floral side bears the Floristics moniker. Floristics is a full-service, all-occasion florist.The space will reside in what Engstrom refers to as the "heart of Penn Valley," at 17487 Penn Valley Drive.Engstrom has been making art since the age of five. For a number of years she coordinated and set up crafts and art projects at Camp Augusta. She was responsible for guiding campers through such mediums as tie dye, ceramics, stained glass, silk painting, and marbling."I really felt art was my path in life," said Engstrom. "My sister went to a birthday party at an MOCHA (Museum of Children's Arts) in Oakland. I was in my early 20s and it just struck a huge chord in me. We went there and they did an art party. It was one of the first places of this nature. https://www.theunion.com/news/fun-flowers-art-studio-florist-open-in-penn-valley/
Elizabethtown Florist moving, launching new brandTuesday, July 03, 2018
ELIZABETHTOWN — In true George Jefferson fashion, Elizabethtown Florist is movin’ on up — the street, that is.“This move proves to be yet another step up in the long history of the business,” said Elizabethtown Florist owner Ruth Haskins. “We’re hoping customers will find the parking better and that we’ll be seen more.”Since its opening nearly 40 years ago, Elizabethtown Florist has thrived in two downtown locations but will be making the move to a stand-alone structure last occupied by Crow’s Nest. The last day at its downtown site will be June 28.A different location will not be the only modification seen in the Elizabethtown icon, however.“We’ve been through a lot of changes in the last five years,” said Haksins. “Elizabethtown Florist’s rich history in Bladen County has kept it a beacon and held it strong through the changing times.”“Sparked by the opportunity to bring back a bit of the charm to the customer’s experience,” Elizabethtown F... https://www.bladenjournal.com/news/18805/elizabethtown-florist-moving-launching-new-brand
Instagrammers love this self-taught florist. Now the industry is finally catching on.Tuesday, July 03, 2018
Now your event is going to smell a little like dogwood, too.This is the not-so-secret secret to the success of Holly Chapple, one of the industry's best-known proprietors of a style of floristry that has taken over Instagram, Pinterest and Martha Stewart's aesthetic. It is sometimes called garden style or botanical style or "Holly-ish." "It is really so ridiculous that that's a phrase, but that's what people tell me," she says. Gone are bouquets arranged in perfect spheres ("roundy moundies," in the biz), traditional red roses and jarring color schemes; today's floral designs are lush and loose and look as if they've been foraged from the back yard of Mother Nature herself - because they have.This approach is more than a matter of taste or trend; it's a renaissance that has emerged from a new business model. Traditionally, being a respected florist meant becoming certified through expensive formal training and the purchase of a brick-and-mortar business. Chapple has neither of those things. She plucked flowers from her garden, learned as she went and became a success in large part because of social media, not because the industry's influential power players deemed her one.But that could change this summer, when the American Institute of Floral Designers hosts its annual symposium, the nation's largest floral education event. Never has AIFD allowed a florist who is not accredited by the organization to give a presentation. But this year, it is Chapple... https://www.inforum.com/lifestyle/home-and-garden/4462887-instagrammers-love-self-taught-florist-now-industry-finally
Growing with the Times: How Local Plant and Garden Companies Adapt to ChangeTuesday, July 03, 2018
Lexington nursery business that has found new ways to serve a changing marketplace of regional consumers.
Tucked away on Maxwell Street near downtown Lexington, Michler’s Florist, Greenhouses and Garden Design has been a peaceful one-acre respite for gardening enthusiasts for more than a century. The property was purchased in 1903 by the great grandfather of John Michler, and the surrounding neighborhood grew up around it. In recent years, John’s son, Robin, has taken on more of the management responsibilities, along with his sister, Jessamine, who oversees the floral business.
Although its location hasn’t changed, Michler’s has had to adapt and reinvent itself multiple times over its 115-year history. Today, the greenhouse specializes in a year-round selection of native and flowering plants, with a wide selection of perennials in addition to annuals, herbs and specialty shrubs.
As both grower and retailer for much of its perennial stock, Michler’s carries a wider selection year-round than garden centers at typical big-box stores, which generally stock a seasonal rotation. Doing so gives the family business a better knowledge and control over how the plants are grown, Robin Michler said. Michler’s also handles garden design and installation for customers who want the added services.
“We’ve tried to help people think in terms of plant collections,” Robin Michler said. “We like to hear what their project is and offer a grouping of plants to fit the concept.”
More of today’s gardening consumers are looking to do something different with their lawns and gardens, Robin Michler said, and to create functional outdoor spaces that they can enjoy. That spirit has been brought to life at Michler’s in the Kentucky Native Café, which was created four years ago from an underutilized greenhouse and a former composting site at the back of the property.
“To succeed in the long term with a small business like this, it takes the ability to reinvent yourself multiple times.” —Robin Michler
Patrons can linger at picnic seating and cafe tables set among lush plantings beneath a tall canopy of shade trees anytime the greenhouse is open, and enjoy beer and wine along with nonalcoholic spritzers, cheese plates and salads when the café opens evenings and weekends from April to October.
“It gives people a way to enjoy a garden space right here, using the same concepts we employ in other people’s gardens,” Robin Michler said.
While boosting the company’s already solid greenhouse business wasn’t the café’s primary intent, both businesses have helped the other grow, Robin Michler said. He has noticed that customers tend to wander between the café and the greenhouse, especially on weekends, and the café has also brought more floral business clients, who typically place orders by phone or online, onto Michler’s premises.
“To succeed in the long term with a small business like this, it takes the ability to reinvent yourself multiple times,” Robin Michler said. “It’s not just one reinvention.”
Mclennan Flowers and Gifts Offers Best Collections of Flowers for New Born BabyTuesday, July 03, 2018
McLennan Flowers & Gifts, London, ON FloristWhether those rosy cheeks belong to a bouncing baby boy or a cherished baby girl, a beautiful bouquet from Mclennan Flowers and Gifts thoughtfully congratulates the proud parents and welcomes a very special, much loved newborn to the world!London, Ontario - June 12, 2018 - McLennan Flowers and Gifts is a full service, family owned and operated florist, committed to offering only the finest floral arrangements and gifts, backed by a service that is friendly and prompt.When asked about their New Baby floral collections, “We specialize in the delivery of fresh, New Baby flowers. Our gorgeous range of new baby flowers, arrangements and bouquets welcome a new baby boy or baby girl and start the joyous occasion,” replied the media person of Mclennan Flowers and Gifts.Mclennan Flowers and Gifts, more than flowers, they also offer unique selection of gifts for newborns. The media person also continued, “There's no better way to greet a new born baby into the world than... http://www.digitaljournal.com/pr/3813509