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Perspective | This D.C. florist's secret to surviving 114 years and four generations - The Washington Post

Christmas. Mother’s Day is bustling. And then, of course, Valentine’s Day.It’s do-or-die day. The truck fleet grows to 30 just for Valentine’s Day, and the staff doubles.[My conversation with Warren Buffett about bridge, Bill Gates and a bus ride] “We may go up to 1,500 deliveries,” Mike said. “You want to get them all on that one day, but you can only take so many orders. Sometimes we ask them to take the flowers on the day before, or even two days before if they wait too long.”Cheryl Diaz MeyerFor The Washington PostPhil Caruso and his son Michael Caruso, who says, “with flowers, you want to move those out two, three days after you get them in.”The Carusos have been selling flowers since Teddy Roosevelt was president. It is one of only a few old-school Washington survivors, along with Ben’s Chili Bowl (a youngster at 1958), Tiny Jewel Box (1944), Cleveland Park’s Uptown Theater (1936) and Wagshal’s delicatessen (1925). It didn’t take me long to figure out why Caruso is still in business after more than a century.Two words: asset light.They own no warehouse. No gardens. No greenhouses. They have zero debt, save for a few thousand dollars on the delivery trucks. They lease 2,600 feet across two buildings separated by a driveway instead of owning the buildings. “People say, ‘Gosh, why don’t you put a shop in Virginia? Why don’t you put one in Maryland?’” Mike said. “The thing about this is we like to have control over the product and the employees and everyone. That way, you can take care of your quality. If you start branching out more and more, then you have more headaches.”Boxes of flowers come in the back door, and beautiful arrangements fly out the front. Besides the trucks, they have some refrigerators and a computer. “With flowers, you want to move those out two, three days after you get them in,” Mike said. “It’s not like food where you can put it in the freezer. You want to keep that product moving.”The Washington economy does its part.“You are insulated by being in D.C., between the government, the individual businesses and the law firms,” he said. “We have been at this location since 1968. The rents keep escalating. I try to get in as long a lease as I can. I signed one a couple of years ago for 10 years.”[A first lesson on the stock market: Don’t run from a good sale]Mike’s brothers, Tim and Steven, split responsibilities. Tim takes care of technology and billing. Steve handles hard and soft items such as vases and fruit. Phil orders most of the flowers and is the ambassador and face of the company.Everything about Phil is flowers. He lives in a Montgomery County neighborhood called (I am not making this up) Flower Valley. His house is on Jasmine Drive. He wore a green flower-print Brooks Brothers silk tie when I saw him.Phil doesn’t take a salary. He and Peg, his wife of 63 years, live on Social Security and stock investments.“We bought a new truck with my salary [instead],” Phil said. “I like to see my name floating around town.”Cheryl Diaz MeyerFor The Washington PostPhil Caruso sports a floral tie every day when he shows up for work at 4 a.m.Cheryl Diaz... https://www.washingtonpost.com/business/this-dc-florists-secret-to-surviving-114-years-and-four-generations/2017/08/18/ee1a0152-836e-11e7-b359-15a3617c767b_story.html

This D.C. florist secret to surviving 114 years and four generations - The Washington Post

Day is bustling. And then, of course, Valentine’s Day.It’s do-or-die day. The truck fleet grows to 30 just for Valentine’s Day, and the staff doubles.[My conversation with Warren Buffett about bridge, Bill Gates and a bus ride] “We may go up to 1,500 deliveries,” Mike said. “You want to get them all on that one day, but you can only take so many orders. Sometimes we ask them to take the flowers on the day before, or even two days before if they wait too long.”Cheryl Diaz MeyerFor The Washington PostPhil Caruso and his son Michael Caruso, who says, “with flowers, you want to move those out two, three days after you get them in.”The Carusos have been selling flowers since Teddy Roosevelt was president. It is one of only a few old-school Washington survivors, along with Ben’s Chili Bowl (a youngster at 1958), Tiny Jewel Box (1944), Cleveland Park’s Uptown Theater (1936) and Wagshal’s delicatessen (1925). It didn’t take me long to figure out why Caruso is still in business after more than a century.Two words: asset light.They own no warehouse. No gardens. No greenhouses. They have zero debt, save for a few thousand dollars on the delivery trucks. They lease 2,600 feet across two buildings separated by a driveway instead of owning the buildings. “People say, ‘Gosh, why don’t you put a shop in Virginia? Why don’t you put one in Maryland?’” Mike said. “The thing about this is we like to have control over the product and the employees and everyone. That way, you can take care of your quality. If you start branching out more and more, then you have more headaches.”Boxes of flowers come in the back door, and beautiful arrangements fly out the front. Besides the trucks, they have some refrigerators and a computer. “With flowers, you want to move those out two, three days after you get them in,” Mike said. “It’s not like food where you can put it in the freezer. You want to keep that product moving.”The Washington economy does its part.“You are insulated by being in D.C., between the government, the individual businesses and the law firms,” he said. “We have been at this location since 1968. The rents keep escalating. I try to get in as long a lease as I can. I signed one a couple of years ago for 10 years.”[A first lesson on the stock market: Don’t run from a good sale]Mike’s brothers, Tim and Steven, split responsibilities. Tim takes care of technology and billing. Steve handles hard and soft items such as vases and fruit. Phil orders most of the flowers and is the ambassador and face of the company.Everything about Phil is flowers. He lives in a Montgomery County neighborhood called (I am not making this up) Flower Valley. His house is on Jasmine Drive. He wore a green flower-print Brooks Brothers silk tie when I saw him.Phil doesn’t take a salary. He and Peg, his wife of 63 years, live on Social Security and stock investments.“We bought a new truck with my salary [instead... https://www.washingtonpost.com/business/this-dc-florists-secret-to-surviving-114-years-and-four-generations/2017/08/18/ee1a0152-836e-11e7-b359-15a3617c767b_story.html

Perspective | This D.C. florist secret to surviving 114 years and four generations - The Washington Post

Day is bustling. And then, of course, Valentine’s Day.It’s do-or-die day. The truck fleet grows to 30 just for Valentine’s Day, and the staff doubles.[My conversation with Warren Buffett about bridge, Bill Gates and a bus ride] “We may go up to 1,500 deliveries,” Mike said. “You want to get them all on that one day, but you can only take so many orders. Sometimes we ask them to take the flowers on the day before, or even two days before if they wait too long.”Cheryl Diaz MeyerFor The Washington PostPhil Caruso and his son Michael Caruso, who says, “with flowers, you want to move those out two, three days after you get them in.”The Carusos have been selling flowers since Teddy Roosevelt was president. It is one of only a few old-school Washington survivors, along with Ben’s Chili Bowl (a youngster at 1958), Tiny Jewel Box (1944), Cleveland Park’s Uptown Theater (1936) and Wagshal’s delicatessen (1925). It didn’t take me long to figure out why Caruso is still in business after more than a century.Two words: asset light.They own no warehouse. No gardens. No greenhouses. They have zero debt, save for a few thousand dollars on the delivery trucks. They lease 2,600 feet across two buildings separated by a driveway instead of owning the buildings. “People say, ‘Gosh, why don’t you put a shop in Virginia? Why don’t you put one in Maryland?’” Mike said. “The thing about this is we like to have control over the product and the employees and everyone. That way, you can take care of your quality. If you start branching out more and more, then you have more headaches.”Boxes of flowers come in the back door, and beautiful arrangements fly out the front. Besides the trucks, they have some refrigerators and a computer. “With flowers, you want to move those out two, three days after you get them in,” Mike said. “It’s not like food where you can put it in the freezer. You want to keep that product moving.”The Washington economy does its part.“You are insulated by being in D.C., between the government, the individual businesses and the law firms,” he said. “We have been at this location since 1968. The rents keep escalating. I try to get in as long a lease as I can. I signed one a couple of years ago for 10 years.”[A first lesson on the stock market: Don’t run from a good sale]Mike’s brothers, Tim and Steven, split responsibilities. Tim takes care of technology and billing. Steve handles hard and soft items such as vases and fruit. Phil orders most of the flowers and is the ambassador and face of the company.Everything about Phil is flowers. He lives in a Montgomery County neighborhood called (I am not making this up) Flower Valley. His house is on Jasmine Drive. He wore a green flower-print Brooks Brothers silk tie when I saw him.Phil doesn’t take a salary. He and Peg, his wife of 63 years, live on Social Security and stock investments.“We bought a new truck with my salary [instead... https://www.washingtonpost.com/business/this-dc-florists-secret-to-surviving-114-years-and-four-generations/2017/08/18/ee1a0152-836e-11e7-b359-15a3617c767b_story.html

Perspective | This D.C. florists secret to surviving 114 years and four generations - The Washington Post

Day is bustling. And then, of course, Valentine’s Day.It’s do-or-die day. The truck fleet grows to 30 just for Valentine’s Day, and the staff doubles.[My conversation with Warren Buffett about bridge, Bill Gates and a bus ride] “We may go up to 1,500 deliveries,” Mike said. “You want to get them all on that one day, but you can only take so many orders. Sometimes we ask them to take the flowers on the day before, or even two days before if they wait too long.”Cheryl Diaz MeyerFor The Washington PostPhil Caruso and his son Michael Caruso, who says, “with flowers, you want to move those out two, three days after you get them in.”The Carusos have been selling flowers since Teddy Roosevelt was president. It is one of only a few old-school Washington survivors, along with Ben’s Chili Bowl (a youngster at 1958), Tiny Jewel Box (1944), Cleveland Park’s Uptown Theater (1936) and Wagshal’s delicatessen (1925). It didn’t take me long to figure out why Caruso is still in business after more than a century.Two words: asset light.They own no warehouse. No gardens. No greenhouses. They have zero debt, save for a few thousand dollars on the delivery trucks. They lease 2,600 feet across two buildings separated by a driveway instead of owning the buildings. “People say, ‘Gosh, why don’t you put a shop in Virginia? Why don’t you put one in Maryland?’” Mike said. “The thing about this is we like to have control over the product and the employees and everyone. That way, you can take care of your quality. If you start branching out more and more, then you have more headaches.”Boxes of flowers come in the back door, and beautiful arrangements fly out the front. Besides the trucks, they have some refrigerators and a computer. “With flowers, you want to move those out two, three days after you get them in,” Mike said. “It’s not like food where you can put it in the freezer. You want to keep that product moving.”The Washington economy does its part.“You are insulated by being in D.C., between the government, the individual businesses and the law firms,” he said. “We have been at this location since 1968. The rents keep escalating. I try to get in as long a lease as I can. I signed one a couple of years ago for 10 years.”[A first lesson on the stock market: Don’t run from a good sale]Mike’s brothers, Tim and Steven, split responsibilities. Tim takes care of technology and billing. Steve handles hard and soft items such as vases and fruit. Phil orders most of the flowers and is the ambassador and face of the company.Everything about Phil is flowers. He lives in a Montgomery County neighborhood called (I am not making this up) Flower Valley. His house is on Jasmine Drive. He wore a green flower-print Brooks Brothers silk tie when I saw him.Phil doesn’t take a salary. He and Peg, his wife of 63 years, live on Social Security and stock investments.“We bought a new truck with my salary [instead... https://www.washingtonpost.com/business/this-dc-florists-secret-to-surviving-114-years-and-four-generations/2017/08/18/ee1a0152-836e-11e7-b359-15a3617c767b_story.html

Friendship Through Flowers

When Mihori came to the United States in the 1950s, her husband was a graduate student at the University of Miami. The couple soon moved to Delray Beach, where they raised three children: Warren, James Jr. and Charlotte (Kasumi). In 2012, Mihori received the Order of the Rising Sun, Gold and Silver, from the emperor of Japan for spreading an understanding of Japanese culture in the U.S. Today, she continues this mission, primarily through ikebana. "Flowers don't need a language," she says. "Everyone loves flowers. I enjoy creating beauty and hope we can use that beauty to create a world of friendship and peace." O ... http://bocaratonobserver.com/observed/la-vida-boca/2018-08-friendship-through-flowers/

Sunflower selfie craze is center of Springfield festival - Burlington County Times

Johnson's Locust Hall Farm's Sunflower September Festival next week. A new end-of-summer sunflower experience has officially kicked off in the region.Thousands of people from across New Jersey are converging on area family farms, frolicking in fields of blooming sunflowers, snapping Instagram selfies and other photos and clipping a few blooming flowers to take home.Johnson’s Locust Hall Farm in Springfield picked up on the sunflower craze last year and is now expanding its Sunflower September Festival, which begins Sept. 7 and will offer a “photo trail” and “pick-your-own” experience throughout the month.“The sunflower craze is here again and in a big way,” said Allie Johnson, the farm’s events coordinator.She said the farm has always lined its 1,500-foot driveway with blooms, but “it wasn’t until two years ago that we noticed our customers calling and stopping in to see our sunflowers. So that very next season we thought why not turn our little driveway patch into a five-acre field and really put on a show.”Johnson's Locust Hall Farm is located at 2691 Monmouth Road. Call 609-353-9000 or visit www.johnsonslocusthallfarm.com/visit-us/. ... https://www.burlingtoncountytimes.com/news/20190902/sunflower-selfie-craze-is-center-of-springfield-festival

F.C. Florist Sends Bouquets to Congresswomen Targeted by Trump - Falls Church News Press

Born in the Soviet Union-controlled Uzbekistan, Rabinovich and her family traversed through multiple countries before finally getting clearance to come to the U.S. She would grow up in the New Jersey/New York area, earning her citizenship by the time she was 16 and would later go on to get her degree in visual merchandising and interior design. AdvertisementsHer first job was working in a flower shop, an occupation that was always seen as a fallback for Rabinovich whenever she was in between gigs. She later realized she enjoyed working in flower shops more than any other job and started her own business out of her apartment in Arlington. Rabinovich wound up purchasing Galleria Florist in July 2015 when searching for a production space to operate out of, and last December she became an owner of Nosegay Flowers in Washington, D.C. — a former employer of hers.She re-emphasized that the flowers were merely a show of goodwill, but did add a general message to all Americans that, “The U.S. is a melting pot. It stands for inclusivity, not exclusivity. That’s what’s going to keep us going; diversity and the knowledge our immigrants bring to the country.”Share this:Comments comments... https://fcnp.com/2019/07/31/f-c-florist-sends-bouquets-to-congresswomen-targeted-by-trump/

BBB consumer warning: Graduation gifts that never arrive - KTVZ

But Better Business Bureau Northwest + Pacific is warning consumers about a growing number of complaints against one online florist.Troys Florist , based out of New Jersey, operates the website, http://www.troysflorist.com. The company pays to boost its presence in online searches across the country making it appear to be a local florist. BBB consumer complaints indicate they were billed for flowers that never arrived.Emily Keizer of Florence, Oregon filed a complaint with BBB after ordering flowers for her grandparents' anniversary."I was rushing to get something sent and made the mistake of clicking on the first mobile link that looked okay," she said.Keizer adds that as a millennial, she should be savvy to online scams, so if she was tricked, "there are probably lots of people out there who didn't even realize their flowers were never delivered."BBB has received 191 complaints against Troys Florist, reporting the company delivered incorrect arrangements, charged for flowers that never arrived and did not honor refunds. The company has failed to respond to BBB."It's always a good idea to use bbb.org to research online companies before doing business with them," advises Dawn Johnson, Better Business Bureau Northwest +Pacific Spokesperson.Here ... https://www.ktvz.com/news/bbb-consumer-warning-graduation-gifts-that-never-arrive/1083986113

Crest Florist - BestofNJ.com

Since 1964, Crest Florist has been a go-to floral shop for New Jersey Brides. Brides who use their services praise the swift, efficient setup and the gorgeously arranged centerpieces, floral stands, and bouquets. Their team excels at whisking the arrangements into place without disrupting other wedding staff or preparations.Crest Florist on Social MediaVisit the Best of NJ Wedding Planning Directory to see other great services in your area. https://bestofnj.com/directory/service/florist/north-jersey-florists/essex-county-florists/crest-florist/