Local Flower Shop News
Crystal City Florist's Business Blooms Around Valentine's Day - ARL nowTuesday, February 27, 2018
A lot of times, people are not expecting the flowers on Monday or Tuesday, because they’re thinking Valentine’s is on Wednesday,” said Hossini, a Springfield, Va., resident. “It gives them an opportunity to enjoy the flowers earlier.”Flowers With Love only has two full-time employees and a part-time employee, but several seasonal employees are hired each Valentine’s Day just to keep up with the high volume of orders.Ranard Wood, a seasonal employee and resident of D.C.’s Cleveland Park neighborhood, has been working with flowers for the last 45 or 50 years. He loves arranging flowers, preferably tropical bouquets or hydrangeas, but since retirement he rarely works except for at Hossini’s store around Valentine’s Day.“She’s the only one who can bring me out to do this, because this is insane this time of year,” said Wood, pointing toward Hossini along the arrangement bar, where slews of Ecuadorian and Colombian roses cover the counter.In the two or three days leading up to Valentine’s Day, Hossini’s store makes about 10-15% of their annual sales. Mother’s Day and the Christmas season are their next busiest times of year, but Valentine’s Day is another level. That demand leads to higher markup for roses in the weeks leading up to Valentine’s Day, as rose growers stop cutting to prepare for the February 14 onslaught.The markups can range from an additional 100% per rose to as high as an extra 140%, which leads to higher prices for the florists and, in turn, for the customers. Beginning in early December, the prices shoot up, incrementally raising higher and higher closer to mid-February.The National Retail Federation estimates that Amer...
Mass. florists helped Melania Trump decorate the White House for the holidays - The Boston GlobeTuesday, November 28, 2017
Steve Annear Globe Staff November 28, 2017A couple from Western Mass. helped bring some holiday cheer to the White House over the weekend.David DellaTorre and his wife, Rebecca, who help run Springfield Florist Supply Inc., a wholesale company that distributes flowers from around the world to other shops, were selected from among dozens of other volunteers to travel to Washington, D.C., and assist first lady Melania Trump in decorating the building’s interior.“We just wanted to be a part of it and heard about other people doing it and it seemed like an interesting and once-in-a-lifetime experience,” said DellaTorre, whose grandfather, an Italian immigrant, started the family owned company in 1927. Advertisement “It was the opportunity to partake in the history of decorating the White House,” he added. Get Fast Forward in your inbox: Forget yesterday's news. Get what you need today in this early-morning email.It’s an annual tradition to deck the halls and individual rooms at the People’s House ahead of the holidays. This year’s theme, which was designed by the First Lady, is “Time-Honored Traditions,” according to a statement. The arrangement celebrates two centuries of holiday traditions there.Related Links Photos: The White House holiday decorThe wife of President Donald Trump has added a few new touches to the traditional decor for her family’s first Christmas in the White House. The intricate displays were unveiled on...
Oscars supporting role: The floral designer to the stars - WLS-TVWednesday, March 14, 2018
HOLLYWOOD, California -- Meet floral designer to the stars, Eric Buterbaugh. When Hollywood needs the most upscale floral arrangements, Buterbaugh is the go-to guy.As a highly sought-after florist, Buterbaugh has a long client list of A-list celebrities, a few of them being Gwyneth Paltrow, Demi Moore and Naomi Campbell.Awards season is one of Buterbaugh's busiest times of the year. Not only does he work on the floral arrangements for the Oscar parties, but everyone uses Buterbaugh's designs to send as a "thank you" or "congratulations" gift. http://abc7chicago.com/entertainment/oscars-supporting-role-the-florist-to-the-stars/3170684/
Oklahoma City florist fuses flowers and art to redefine floral experience - NewsOK.comWednesday, March 14, 2018
Each order goes through a design and planning process, and on the big day, the production team is on site to bring the vision to life.Williams and master florist George Catechis moved to Oklahoma in 2011 from Las Vegas where they were in the same line of work.Photo courtesy of The Fleuriste.Catechis has been in the flower business since he was a boy.“It’s safe to say he has his doctorate in ‘Over-the-top Floral Design’ and the ‘More is More’ theory,” Williams joked.Williams worked in high-end guest services at Caesars Palace and Bellagio and, in her own words, minored in “creativity” at the prestigious School of Life.The concept that the two brought to Oklahoma has worked.“A year in the life of The Fleuriste is adorned with roughly 500,000 stems of flowers, over 500 client meetings and site visits in as many as 22 cities,” Williams said.Photo courtesy of The Fleuriste.They design wedding flower concepts, corporate events and private parties and create a show-stopping weekly flower service for corporate, hospitality and private residential clients.“Our focus leans mostly toward weddings, events, galas, corporate functions and installations,” Williams said. “We also have flower school once a month at The Fleuriste where we have a blast with our guests teaching them to make their own floral designs.”Photo courtesy of The Fleuriste.The team at The Fleuriste is passionate about their work and believes in the significance of creating stunning bouquets and breathtaking environments with respect for clients’ style and preferences, but also the flowers themselves.“Flowers bring another level of dimension through texture and color to any space. They’re the life of the party,” Williams said.Their designs continue to evolve, but their approach remains consistent. Williams and her team believe flowers are not simply colors and varieties but also an interpretation of personalities and lifestyles, especially of those they represent. Whether designing for individuals, events or corporate environments, the focus remains dedicated to the translation of clients’ personal style and vision.“Being able to translate people’s vision into an experience is wonderful. The creative aspect for sure is rewarding, but the absolute best is people’s reaction when they see what we’ve created,” Williams said.The Fleuriste is located 1020 NW 82nd Street in Oklahoma City. For more information, visit thefleuriste.com. alert('start 3'); Photo courtesy of The Fleuriste. The Fleuriste team designs wedding flower concepts, corporate events and private parties and create a show-stopping weekly flower service for corporate, hospitality and private residential clients. Photo courtesy of The Fleuriste. Photo court... http://newsok.com/article/5583554
Floral artisans re-create de Young Museum's works with flowers - San Francisco ChronicleWednesday, March 14, 2018
McLellan Tayler regularly shops the Flower Mart, as she did last week while preparing her annual floral entry into the de Young Museum “Bouquet to Arts” exhibition.For the past 34 years, select florists and floral artisans have been invited to re-create pieces from the de Young’s collection of artwork — with flowers. One hundred and 20 (give or take) “exhibitors” select or are assigned one piece of artwork, including the really modern stuff like video installations, and interpret it with flora and fauna. The fragrant results remain on display throughout the museum for a single week. And then, for the most part, they die.“I got my first choice,” McLellan Tayler said of the artwork she’d chosen to re-create with flowers. She has participated in 32 of the 34 “Bouquets to Art” exhibitions, and she fully intends to take part next year.Basically, exhibitors like McLellan Tayler spend a day in January exploring every inch of the de Young. Nearly all of the museum’s pieces are up for floral artistry grabs, and each artist submits their top five choices to re-create in petals and leaves. It then comes down to Exhibitor Chair Lisa Harris, who spends an entire month trying to match exhibitors with art they like. “It’s a huge puzzle,” Harris said.Monday night was the Gala Preview, an opportunity for donors and exhibitors to take a peek at this year’s show before the public took over. McCall’s catered a gourmet buffet with rack of lamb, fresh rolled sushi and some wildly popular mini grilled cheese sandwiches. Open bars served cocktails and Champa...
Cook Florist celebrates 75 years - The CountyWednesday, March 14, 2018
When Sidney and Edna Cook opened Cook Florist on Main Street in Presque Isle on Oct. 1, 1943, the Presque Isle Air Force Base brought numerous individuals to Aroostook County and local businesses thrived in the region. PRESQUE ISLE, Maine — When Sidney and Edna Cook opened Cook Florist on Main Street in Presque Isle on Oct. 1, 1943, the Presque Isle Air Force Base brought numerous individuals to Aroostook County and local businesses thrived in the region. Sidney Cook already owned a gas station, which included a bike rental shop, that had many soldiers from the Air Force base as customers.The Cooks had always enjoyed growing and cutting flowers and after a while people began asking them to make floral arrangements for special occasions. The couple realized that they could create a great business out of that community need and so one year Edna Cook attended the Gorney School of Floral Art in Boston. She and her husband opened Cook Florist not long afterward.Today the Cooks’ granddaughter Karen Duncan is the third-gener...
Broomfield couple starts eco-friendly floral business - Broomfield EnterpriseWednesday, March 14, 2018
S. Taylor Ave., Suite D-2 in Louisville.Leah, who runs the shop and who used to be an anatomy and physiology professor, said she is learning from Kim Green, the company's florist."Kim is the flower boss," Leah said. "She's taught me a lot."Green, who has been in floral design for 20 years, said she selects flowers based on how they feel and whether the colors are found in nature. Since the flowers are made from materials, including latex covered fabric and polyether polyurethane foam, they can stand up to extreme heat or cold. She also enjoys making flower crowns and flower collars for pets, including Mijo, the two-year-old shop dog.Compass Rose Floral got its name from Leah's father, a man who loved to travel and who died of cancer before their wedding. She and her husband held a smaller ceremony at a friend's Mediterranean restaurant before the big ceremony so he could participate.AdvertisementJaysin Anderson, a project manager, said he and Leah got into the business after they learned now expensive their own wedding flowers could be.The company uses high-end faux flowers that they arrange, rent out for events and then strip down to be used again."Everything we clip off — the stems and leaves — we use it again," Leah said. That wish to be kinder to the environment translates to their home where they compost and recycle. Solar panels designed by Elon Musk and a Tesla are on their list for future purchases.Faux flowers line a display case at Compass Rose Floral. (Jennifer Rios / Enterprise Staff)Jaysin Anderson said the company charges about half of what a typ... http://www.broomfieldenterprise.com/news/ci_31717907/broomfield-couple-starts-eco-friendly-floral-business