Local Flower Shop News
As wedding costs top $25000, couples and businesses adjust - AZ Big MediaTuesday, January 16, 2018
There are even vendors that specialize in coordinating and planning the event itself, all of whom have their own brand, business model and goals.Arizona wedding planner and florist Skyla Wilson started her business when she was 22.“I gained my event planning experience through working with nonprofit organizations, planning galas and fundraisers,” Wilson said. “Then, through that, I found that planning weddings, and working with two people on the most special day of their lives was more fulfilling for me.”Wilson said her market demographic appeals to customers between the ages of 25 to 32.“I think that I tend to work with younger clients because of how young I am,” she said. “When it comes to florals, wedding design and style, I think that younger couples trust me to know their vision.”Wilson said couples of the millennial generation prefer to personalize their weddings and add elements that represent who they are as a couple.“They’re bombarded by trends and inspiration on every social media platform, so when it comes to their own personal experience, they want it to be unique to them,” Wilson said.Vendor-client communicationVendors have found technology and social media have made a significant impact on communication and relationships with their clients.For Wilson’s business, Skyla Brooke’s Weddings and Events, technology has helped her communicate with her clients more thoroughly.“It’s a platform that allows me to communicate with the couple, their families and even their wedding party simultaneously,” Wilson said. “We can add people to the forum and we are notified whenever any activity occurs. This also keeps me from getting texts and phone calls at all hours every day.”Other vendors say technology has created a 24/7 industry and can cause delays in the planning process.“Since everything can be done through a phone in our pockets, it’s human nature to push things to the last minute. I get more calls after hours and more texts on Saturdays and Sundays. The expectation in this industry is that you are available 24 hours a day to the couple,” said Jocelin Meesenburg, event manager at the Sheraton Downtown Phoenix.Andrea Micetic and Christiana Hammond from The Elegant Barn said they mostly communicate with couples via email or text. Taryn Pollock, the owner of Serendipity vide0 and Simply Cinema services, said sometimes she won’t actually speak to the couple until the day of the event.“There’s constant communication and yet my phone never rings. Sometimes I wonder why I even have a business line,” Pollock said.By contrast, Meesenburg said in her experience, every couple wants to sit down in person and talk through the details leading up to the wedding.“Even millennials, they want to come to lunch and go over the final details of their wedding face-to-face. The more complex the service is, the more couples want to meet in person. To the bride it’s a concept of, ‘I see your file, I see your notes. You look so confident. I feel better,’” she said.However, most vendors agree reviews and especially complaints happen almost purely online.Social media in the wedding market“People find a lot of security in hiding behind a computer screen. They can be a lot more vicious, a lot more angry and a lot more mean. Then when you go and call the couple, suddenly they’re saying that it wasn’t that bad and they were just frustrated, when on their review or email, they said that I ruined their wedding,” Pollock said.“It’s very scary for business owners because reviews are awesome, but at the same time, clients have the opportunity to be the judge and the jury in that situation. If you get a bad review it is impossible to get it removed, even if it’s not true,” she said.In addition to keeping up with clients and coordinating, vendors need to create a presence on the social media platform, adding an entirely new sector to their business. During The Knot Workshop, an industry event held in Scottsdale this summer, there were sessions dedicated to social media practices.Social media, esp...
Floral designers use artwork to inspire botanical displays - StarNewsOnline.comTuesday, January 16, 2018
October via a blind draw and given design criteria. In addition to placed winners, a people’s choice category will be awarded. At last year’s inaugural event, Brittany Wells of Verzaal’s Florist in Wilmington took home the Best in Show prize. She will be returning this year to defend her title.Two floral judges, accredited through National Garden Clubs, will be in town for the event. Virginia’s Frances Thrash and Pam Braun from Tennessee are also hosting courses in floral design and botanical arts. Kim Fisher, a local floral designer originally from Washington D.C., will be leading a workshop in creating a terrarium out of succulents.“And Preston Montague, who is a botanical illustrator, will show people how to draw what’s in their yards to create their own note cards,” Bittler said. “We tried to schedule events that would be fun, and accentuate the garden and art aspect.”The New Hanover Garden Club started about four years ago and the 30 members are already working on a variety of community projects, from restoring the gardens at the Sherwood Manor Rest Home to making miniature floral arrangements for Meals on Wheels recipients to sponsoring two junior garden clubs.“We wanted to start a fundraiser to help support this work we do,” Bittler said. The club will be raffling off several items during the event, too, including arrangements made by Thrash during her presentation, a copy of Weathington’s book "Gardening in the South: The Complete Homeowner’s Guide," and the floral arrangements in teapots that will decorate the tables during the hat fashion shows and afternoon teas. http://www.starnewsonline.com/homes/20180105/floral-designers-use-artwork-to-inspire-botanical-displays
The Blossom Shoppe Florist & Gifts Happily Serving Boynton Beach Community for Over 58 Years - Digital JournalTuesday, January 16, 2018
Boynton Beach Florists The Blossom Shoppe 561-732-3722 33435The Blossom Shoppe Florist & Gifts, the leading florist in Boynton Beach has been happily serving the people of the community for over 58 years. They have been chosen as the best florist two years in a row.Boynton Beach, Florida - December 18, 2017 - Being a leader in the industry, The Blossom Shoppe Florist & Gifts, the leading Boynton Beach florist has proudly served the Boynton Beach area for over 58 years. They have been voted "Best in Boynton" two years in a row and are committed to offering only the finest floral arrangements and gifts.When asked about their service, “We are committed to offering only the finest floral arrangements and gifts, backed by service that is friendly and prompt. Our professional and skilled designers create something special to say the words you cannot,” replied the spokesperson of Boynton Beach. Since its inception in 1958, they have been delivering flowers for every event such as Thanksgiving Da... http://www.digitaljournal.com/pr/3599233
Local florist volunteers at Rose Parade - KOBI-TV NBC5 / KOTI-TV NBC2Tuesday, January 16, 2018
Medford, Ore. — For more than a century, excitement builds for the Rose Bowl in Pasadena, California. Even if you’re not into football, you can appreciate the parade. This year, a southern Oregon florist decided to fulfill her longtime dream of working on one of the many extravagant floats.For more than 100 years, the rose parade has featured hundreds of performances, musical guests, and who could forget – the floats.This year, one of Medford’s own decided she wanted to dip her hands in the pot. NBC5 News got the chance to sit down with one of the volunteers, Sabrina Carroll, via FaceTime Friday afternoon.“I just love for flowers and I have a desire to come and help on the float and I finally got to,” Carroll said.You might recognize Sabrina, she owns B. Cazwells Floral Dezines in Medford.“The thousands of flowers they probably use more flowers here on the parade than I use all year long,” Carroll said.She’s been working with flowers for more than 15 years.“Have a couple friends that a couple of years ago knew that it was a dream of mine to come see the rose parade,” Carroll said.That’s when Carroll and her friends learned about the opportunity to volunteer at the event.“I...
What's coming in 2018? Crazy good tomatoes and sunflowers - Sacramento BeeTuesday, January 16, 2018
Sunray.“I wanted to name (Sun-Fill) ‘Alien’ because it’s so freaky good,” Ball said of the big green sunflower. “It’s so strange looking, you can’t take your eyes off it. It will take off in the florist trade.“One plant that will love California is Sunray,” he added. “It’s a sensational dwarf sunflower, only 22 inches tall; multiheaded, prolific and petite. This small plant holds a whole bouquet of sunflowers, shin high. Along a walkway or border, it looks just stunning.”... http://www.sacbee.com/entertainment/living/home-garden/debbie-arrington/article192826474.html