Local Flower Shop News
This D.C. florist secret to surviving 114 years and four generations - The Washington Post
Wednesday, March 06, 2019Day is bustling. And then, of course, Valentine’s Day.It’s do-or-die day. The truck fleet grows to 30 just for Valentine’s Day, and the staff doubles.[My conversation with Warren Buffett about bridge, Bill Gates and a bus ride] “We may go up to 1,500 deliveries,” Mike said. “You want to get them all on that one day, but you can only take so many orders. Sometimes we ask them to take the flowers on the day before, or even two days before if they wait too long.”Cheryl Diaz MeyerFor The Washington PostPhil Caruso and his son Michael Caruso, who says, “with flowers, you want to move those out two, three days after you get them in.”The Carusos have been selling flowers since Teddy Roosevelt was president. It is one of only a few old-school Washington survivors, along with Ben’s Chili Bowl (a youngster at 1958), Tiny Jewel Box (1944), Cleveland Park’s Uptown Theater (1936) and Wagshal’s delicatessen (1925). It didn’t take me long to figure out why Caruso is still in business after more than a century.Two words: asset light.They own no warehouse. No gardens. No greenhouses. They have zero debt, save for a few thousand dollars on the delivery trucks. They lease 2,600 feet across two buildings separated by a driveway instead of owning the buildings. “People say, ‘Gosh, why don’t you put a shop in Virginia? Why don’t you put one in Maryland?’” Mike said. “The thing about this is we like to have control over the product and the employees and everyone. That way, you can take care of your quality. If you start branching out more and more, then you have more headaches.”Boxes of flowers come in the back door, and beautiful arrangements fly out the front. Besides the trucks, they have some refrigerators and a computer. “With flowers, you want to move those out two, three days after you get them in,” Mike said. “It’s not like food where you can put it in the freezer. You want to keep that product moving.”The Washington economy does its part.“You are insulated by being in D.C., between the government, the individual businesses and the law firms,” he said. “We have been at this location since 1968. The rents keep escalating. I try to get in as long a lease as I can. I signed one a couple of years ago for 10 years.”[A first lesson on the stock market: Don’t run from a good sale]Mike’s brothers, Tim and Steven, split responsibilities. Tim takes care of technology and billing. Steve handles hard and soft items such as vases and fruit. Phil orders most of the flowers and is the ambassador and face of the company.Everything about Phil is flowers. He lives in a Montgomery County neighborhood called (I am not making this up) Flower Valley. His house is on Jasmine Drive. He wore a green flower-print Brooks Brothers silk tie when I saw him.Phil doesn’t take a salary. He and Peg, his wife of 63 years, live on Social Security and stock investments.“We bought a new truck with my salary [instead... https://www.washingtonpost.com/business/this-dc-florists-secret-to-surviving-114-years-and-four-generations/2017/08/18/ee1a0152-836e-11e7-b359-15a3617c767b_story.html
Perspective | This D.C. florist secret to surviving 114 years and four generations - The Washington Post
Tuesday, February 05, 2019Day is bustling. And then, of course, Valentine’s Day.It’s do-or-die day. The truck fleet grows to 30 just for Valentine’s Day, and the staff doubles.[My conversation with Warren Buffett about bridge, Bill Gates and a bus ride] “We may go up to 1,500 deliveries,” Mike said. “You want to get them all on that one day, but you can only take so many orders. Sometimes we ask them to take the flowers on the day before, or even two days before if they wait too long.”Cheryl Diaz MeyerFor The Washington PostPhil Caruso and his son Michael Caruso, who says, “with flowers, you want to move those out two, three days after you get them in.”The Carusos have been selling flowers since Teddy Roosevelt was president. It is one of only a few old-school Washington survivors, along with Ben’s Chili Bowl (a youngster at 1958), Tiny Jewel Box (1944), Cleveland Park’s Uptown Theater (1936) and Wagshal’s delicatessen (1925). It didn’t take me long to figure out why Caruso is still in business after more than a century.Two words: asset light.They own no warehouse. No gardens. No greenhouses. They have zero debt, save for a few thousand dollars on the delivery trucks. They lease 2,600 feet across two buildings separated by a driveway instead of owning the buildings. “People say, ‘Gosh, why don’t you put a shop in Virginia? Why don’t you put one in Maryland?’” Mike said. “The thing about this is we like to have control over the product and the employees and everyone. That way, you can take care of your quality. If you start branching out more and more, then you have more headaches.”Boxes of flowers come in the back door, and beautiful arrangements fly out the front. Besides the trucks, they have some refrigerators and a computer. “With flowers, you want to move those out two, three days after you get them in,” Mike said. “It’s not like food where you can put it in the freezer. You want to keep that product moving.”The Washington economy does its part.“You are insulated by being in D.C., between the government, the individual businesses and the law firms,” he said. “We have been at this location since 1968. The rents keep escalating. I try to get in as long a lease as I can. I signed one a couple of years ago for 10 years.”[A first lesson on the stock market: Don’t run from a good sale]Mike’s brothers, Tim and Steven, split responsibilities. Tim takes care of technology and billing. Steve handles hard and soft items such as vases and fruit. Phil orders most of the flowers and is the ambassador and face of the company.Everything about Phil is flowers. He lives in a Montgomery County neighborhood called (I am not making this up) Flower Valley. His house is on Jasmine Drive. He wore a green flower-print Brooks Brothers silk tie when I saw him.Phil doesn’t take a salary. He and Peg, his wife of 63 years, live on Social Security and stock investments.“We bought a new truck with my salary [instead... https://www.washingtonpost.com/business/this-dc-florists-secret-to-surviving-114-years-and-four-generations/2017/08/18/ee1a0152-836e-11e7-b359-15a3617c767b_story.html
Friendly Flower Shop spreads joy for 75 years and counting - Standard-Times
Tuesday, April 16, 2019Q: How did you get started in this business? A: I am a fourth generation florist; this is where I found the love to serve others through flowers. Although I learned lots from my mother and grandmother I also received my Texas Master Florist (certification), then my Texas Master Florist Advanced Advanced (certification). Q: What makes your business stand out? A: Our business stands out because we are the oldest, locally owned and operated, the great love and appreciation we share for our community and wonderful customers; customer service is our No. 1 priority. Q: What’s the best thing in your business? A: My favorite part of owning a florist (shop) and being a floral designer, is the happiness we give others. Whether for a new baby, celebration of an anniversary or birthday, and especially sympathy flowers; my true passion in serving. Q: What are your hopes for the future? A: We are celebrating 75 years, our diamond anniversary. Also our grand opening of “The Cottage” Studio-Venue. Our hopes for the future are to continue serving the community with beautiful fresh flowers and also providing a great place for our San Angelo family to attend fun classes and have a wonderful place for all their get togethers. Q: What motivates you to go to work every morning? A: At our small business we are motivated to continue great and friendly service because our town deserves nothing less. The smiles and comfort we provide are truly what drives us to create life-long relationships within our business; you are a part of the family when you visit us. Are you a small business owner who wants to share your story? Contact Yffy Yossifor at 325-812-7215 or yfat.yossifor@gos... https://www.gosanangelo.com/story/news/local/2018/10/26/friendly-flower-shop-san-angelo-spreads-joy-75-years-and-counting/1761576002/
Carrollwood Florist Helps Celebrate the New Arrival with New Baby Flowers - Press Release - Digital Journal
Tuesday, April 16, 2019Tampa Flower Delivery - OFFICIAL Carrollwood Florist WebsiteCarrollwood Florist, one of the leading flower shops in Tampa, supplies fresh flowers and arrangements to celebrate the arrival of newborn babies, with a same-day flower delivery service.Tampa, Florida - April 4, 2019 - Nothing is more wonderful than a new baby entering the world! The newest addition to your family deserves to be celebrated and sending flowers is the perfect way to welcome the sweet bundle of joy. Carrollwood Florist in Tampa FL delivers fresh flowers to the family of the newborn to celebrate the new life.“A new birth is an unforgettable experience filled with smiles, warmth, and love. The best option to wrap the happiness together and express your love and excitement is to send a beautiful floral arrangement,” said the spokesperson of Carrollwood Florist.Since 1992, Carrollwood Florist has been recognized as one of the leading flower shops in Tampa, delivering fresh blooms that suit all occasions. They cater to all events including wedding, birthday, sy... http://www.digitaljournal.com/pr/4241654
St. Paul paper artist crafts incredibly realistic flowers that last - Minneapolis Star Tribune
Tuesday, April 16, 2019St. Paul artist Anna Gaseitsiwe of A Paper Florist creates delicate handmade flowers, foliage and even vegetables using crêpe paper. Not the garishly colored spools you find at big-box party stores, but high-end German-made crêpe paper. “It stretches and bends and allows you to manipulate it,” she said of her chosen medium. Spices, bleach and pollen are used to create subtle hues that mimic nature. “I try to get as close to real life as possible,” she says. Gaseitsiwe, who formerly investigated money laundering, developed and honed her floral-crafting technique after taking time off from that career to spend more time with her children and moving to Minnesota. Now she creates custom arrangements for permanent home decor and special events — even wedding bouquets. Paper flowers serve as an everlastin... http://www.startribune.com/st-paul-paper-artist-crafts-incredibly-realistic-flowers-that-last/495207271/
Steve's Valencia Florist closing after 45 years - Santa Clarita Valley Signal
Tuesday, April 16, 2019When you enter Steve’s Valencia Florist, a small business off Lyons Avenue in Newhall, the door always chimes a cheery “Ding dong.” In recent years, it has chimed a little longer. On repeat, on repeat, on repeat — mostly because Penny the pit bull, the resident pet, likes to sit in an exact spot a foot from the door that will cause the sensor to keep pulsing.Penny will greet anyone on a quest to find the best flower with a droopy look in her eyes, and a slight, friendly pant of her tongue, enjoying the company each time a customer walks through to find the best pot, the best plant, the best bloom to suit their occasion.“She gets mad if she doesn’t get to come here,” her owner, Jan Hanauer, said with a chuckle.But Penny is the last to know that, on Saturday, she will lie there for the last time as Steve’s Valencia Florist closes its doors after 45 years of business.“Penny doesn’t know we’re closing,” Hanauer said on Wednesday, three days before the last day of operations and three days before she’ll sell the last of t... https://signalscv.com/2019/01/steves-valencia-florist-closing-after-45-years/
Florist jailed - Milford Mercury
Tuesday, April 16, 2019A florist has been jailed after failing to keep in contact with the probation service. Eric Evans, also known as Reuben O’Dell, of Stratford Street, Milford Haven, appeared at Haverfordwest magistrates court on Tuesday, April 9. He admitted failing to comply with a suspended sentence order made by the court in November 2016. Julie Norman of the probation service told the court that Evans, 31, had previously been sentenced to 16 weeks in prison, suspended for 12 months, following a conviction for driving while disqualified and without insurance in November 2016. The court heard that a warrant was issued for Evans’ arrest when he failed to keep in contact with his supervising officer. Mrs Norman added that Evans’ whereabouts had been unknown for 17 months. Jonathan Webb, defending, said Evans had kept to the order until the end of August 2017, despite a period of being homeless, and had not ‘gone to ground’ as suggested. “He has been in Milford Haven and the surrounding area through... https://www.milfordmercury.co.uk/news/17571268.florist-jailed/
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