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Perspective | This D.C. florist's secret to surviving 114 years and four generations - The Washington Post

Christmas. Mother’s Day is bustling. And then, of course, Valentine’s Day.It’s do-or-die day. The truck fleet grows to 30 just for Valentine’s Day, and the staff doubles.[My conversation with Warren Buffett about bridge, Bill Gates and a bus ride] “We may go up to 1,500 deliveries,” Mike said. “You want to get them all on that one day, but you can only take so many orders. Sometimes we ask them to take the flowers on the day before, or even two days before if they wait too long.”Cheryl Diaz MeyerFor The Washington PostPhil Caruso and his son Michael Caruso, who says, “with flowers, you want to move those out two, three days after you get them in.”The Carusos have been selling flowers since Teddy Roosevelt was president. It is one of only a few old-school Washington survivors, along with Ben’s Chili Bowl (a youngster at 1958), Tiny Jewel Box (1944), Cleveland Park’s Uptown Theater (1936) and Wagshal’s delicatessen (1925). It didn’t take me long to figure out why Caruso is still in business after more than a century.Two words: asset light.They own no warehouse. No gardens. No greenhouses. They have zero debt, save for a few thousand dollars on the delivery trucks. They lease 2,600 feet across two buildings separated by a driveway instead of owning the buildings. “People say, ‘Gosh, why don’t you put a shop in Virginia? Why don’t you put one in Maryland?’” Mike said. “The thing about this is we like to have control over the product and the employees and everyone. That way, you can take care of your quality. If you start branching out more and more, then you have more headaches.”Boxes of flowers come in the back door, and beautiful arrangements fly out the front. Besides the trucks, they have some refrigerators and a computer. “With flowers, you want to move those out two, three days after you get them in,” Mike said. “It’s not like food where you can put it in the freezer. You want to keep that product moving.”The Washington economy does its part.“You are insulated by being in D.C., between the government, the individual businesses and the law firms,” he said. “We have been at this location since 1968. The rents keep escalating. I try to get in as long a lease as I can. I signed one a couple of years ago for 10 years.”[A first lesson on the stock market: Don’t run from a good sale]Mike’s brothers, Tim and Steven, split responsibilities. Tim takes care of technology and billing. Steve handles hard and soft items such as vases and fruit. Phil orders most of the flowers and is the ambassador and face of the company.Everything about Phil is flowers. He lives in a Montgomery County neighborhood called (I am not making this up) Flower Valley. His house is on Jasmine Drive. He wore a green flower-print Brooks Brothers silk tie when I saw him.Phil doesn’t take a salary. He and Peg, his wife of 63 years, live on Social Security and stock investments.“We bought a new truck with my salary [instead],” Phil said. “I like to see my name floating around town.”Cheryl Diaz MeyerFor The Washington PostPhil Caruso sports a floral tie every day when he shows up for work at 4 a.m.Cheryl Diaz... https://www.washingtonpost.com/business/this-dc-florists-secret-to-surviving-114-years-and-four-generations/2017/08/18/ee1a0152-836e-11e7-b359-15a3617c767b_story.html

This D.C. florist secret to surviving 114 years and four generations - The Washington Post

Day is bustling. And then, of course, Valentine’s Day.It’s do-or-die day. The truck fleet grows to 30 just for Valentine’s Day, and the staff doubles.[My conversation with Warren Buffett about bridge, Bill Gates and a bus ride] “We may go up to 1,500 deliveries,” Mike said. “You want to get them all on that one day, but you can only take so many orders. Sometimes we ask them to take the flowers on the day before, or even two days before if they wait too long.”Cheryl Diaz MeyerFor The Washington PostPhil Caruso and his son Michael Caruso, who says, “with flowers, you want to move those out two, three days after you get them in.”The Carusos have been selling flowers since Teddy Roosevelt was president. It is one of only a few old-school Washington survivors, along with Ben’s Chili Bowl (a youngster at 1958), Tiny Jewel Box (1944), Cleveland Park’s Uptown Theater (1936) and Wagshal’s delicatessen (1925). It didn’t take me long to figure out why Caruso is still in business after more than a century.Two words: asset light.They own no warehouse. No gardens. No greenhouses. They have zero debt, save for a few thousand dollars on the delivery trucks. They lease 2,600 feet across two buildings separated by a driveway instead of owning the buildings. “People say, ‘Gosh, why don’t you put a shop in Virginia? Why don’t you put one in Maryland?’” Mike said. “The thing about this is we like to have control over the product and the employees and everyone. That way, you can take care of your quality. If you start branching out more and more, then you have more headaches.”Boxes of flowers come in the back door, and beautiful arrangements fly out the front. Besides the trucks, they have some refrigerators and a computer. “With flowers, you want to move those out two, three days after you get them in,” Mike said. “It’s not like food where you can put it in the freezer. You want to keep that product moving.”The Washington economy does its part.“You are insulated by being in D.C., between the government, the individual businesses and the law firms,” he said. “We have been at this location since 1968. The rents keep escalating. I try to get in as long a lease as I can. I signed one a couple of years ago for 10 years.”[A first lesson on the stock market: Don’t run from a good sale]Mike’s brothers, Tim and Steven, split responsibilities. Tim takes care of technology and billing. Steve handles hard and soft items such as vases and fruit. Phil orders most of the flowers and is the ambassador and face of the company.Everything about Phil is flowers. He lives in a Montgomery County neighborhood called (I am not making this up) Flower Valley. His house is on Jasmine Drive. He wore a green flower-print Brooks Brothers silk tie when I saw him.Phil doesn’t take a salary. He and Peg, his wife of 63 years, live on Social Security and stock investments.“We bought a new truck with my salary [instead... https://www.washingtonpost.com/business/this-dc-florists-secret-to-surviving-114-years-and-four-generations/2017/08/18/ee1a0152-836e-11e7-b359-15a3617c767b_story.html

Enderby florist pick of B.C.’s crop - Vernon Morning Star

An Enderby florist is again blooming as one of B.C.’s best.Crocus Floral Design has picked up the award for Best Wedding Florist- Overall, for the second year in a row at the B.C. Professional Wedding Awards.See: Enderby florist wins Best in B.C. “So honoured to be chosen as B.C.’s Best Wedding Florist Overall,” said owner Janice Robillard.The winning design came from a wedding with Kelowna’s Vintage Origami Weddings, a finalist in the awards.“This was the best wedding ever with the most amazing team of people involved,” said Robillard. “We are all winners.”From the photographer, “who captured the hearts of the judges I am sure,” to the “fantastic bride and groom,” and Vintage Origami’s decor “whose dreams and visions are always a pleasure to create.”Crocus Floral Design opened five years ago in the North Okanagan and has since been recognized locally and provincially.See: Enderby honours top businesses@VernonNewsjennifer@vernonmorningstar.comLike us on Facebook and follow us on Twitter. https://www.vernonmorningstar.com/business/enderby-florist-pick-of-b-c-s-crop/

F.C. Florist Sends Bouquets to Congresswomen Targeted by Trump - Falls Church News Press

GALLERIA FLORIST OWNER Alisa Rabinovich sent flowers to four congresswomen whom President Donald Trump told to “go back” to the countries they came from. (Courtesy photo)A Falls Church florist delivered some botanical aid to the four Democratic congresswomen who were the subject of one of President Donald Trump’s Twitter tirades earlier this month.It didn’t take long for Alisa Rabinovich, owner of Galleria Florist in Falls Church, to take action after witnessing an all-too-common political altercation devolve into something nastier.In response to in-fighting between House Speaker Nancy Pelosi (D-Ca.) and four freshmen Democratic congresswomen — Alexandria Ocasio-Cortez (D-N.Y.), Ilhan Omar (D-Minn.), Rashida Tlaib (D-Mich.) and Ayanna Pressley (D-Mass.) — Trump chose to chime in with a tweet, asking “Why don’t they go back and help fix the totally broken and crime infested places from which they came?” That line in particular struck a racial connotation with Americans who watched the verbal bar... https://fcnp.com/2019/07/31/f-c-florist-sends-bouquets-to-congresswomen-targeted-by-trump/

How does Encore Boston Harbor keep its flowers so fresh? Meet the shrub whisperer - The Boston Globe

The top-end rooms have even more greenery.All the casino resort’s plant razzle-dazzle isn’t something you can just go and buy at Mahoney’s. Chadwick and his team of gardeners, florists, supervisors, and managers plan and plan and plan, he said.AdvertisementThey purchase flowers about a year in advance and work with a range of vendors to bring plants to bloom: seed companies, propagators, and growers.“None of these are flowers that you can just go buy off the shelf somewhere,” he said in the Encore Boston Harbor lobby not far from some of his workers, who were adding fresh yellow and orange arrangements. “You start talking about 4,000 flowers every two weeks — there are not a lot of places that can do that.”Walking through the casino’s front entrance, Chadwick explains the thinking behind the thick-leaf blend of yew and Japanese white pine nearby (a pleasant look for people being dropped off on one side; a protection for outdoor diners at the fancy Sinatra restaurant from the glare of headlights on the other).Brilliant floral beds formed a carpet around a trio of sculptures.(David L. Ryan/Globe Staff)The son of a landscape designer and a landscape installer, Chadwick regales you with the story of some of the 89 Scotch pines, all dug up in far-flung places, trucked to Everett and placed just so for the right Wynn Resorts look. Chadwick speaks with joy about the weeping cherries and Taylor junipers, about how he has a desk, but “most of the time, my office is out here.”He tells you about tree number one, an autumn splendor maple, that stands as a marker of the site’s transformation from a polluted former Monsanto chemical factory to a high-end casino resort. (He doesn’t mention the Exelon power station that is still across the street.)AdvertisementHe explains how to build a six-and-a-half-acre park after cleaning up loads of toxic waste: planting the trees, then putting in the walkways, layering in shrubs, and installing irrigation.And he describes the awe he feels seeing the property filled with people, finding serenity in the natural landscape he helped create.He encourages you to walk the property.And so you find your way to the harborwalk near the river and you look toward Boston. You can’t even tell you’re standing right next to a casino, with all its beeping and flashing slots, hoots and ... https://www.bostonglobe.com/metro/2019/08/18/everett-casino-charge-green/0IdI0WQBNr1CF6KiDWeYtM/story.html

Chula Vista's top 5 floral shops to visit now - Hoodline San Diego

Looking to explore the best floral shops around town?Hoodline crunched the numbers to find the top florists in Chula Vista, using both Yelp data and our own secret sauce to produce a ranked list of the best spots to venture next time you're in the market for fresh flowers.1. The Singing Floristphoto: mayra s./yelpTopping the list is The Singing Florist. Located at 231 Third Ave., Suite D in Northwest, it's the highest-rated florist in Chula Vista, boasting five stars out of 63 reviews on Yelp.2. Eastlake Floral DesignPhoto: eastlake floral design/YelpNext up is Village Center's Eastlake Floral Design, at 962 Eastlake Parkway (at Otay Lakes Road). With 4.5 stars out of 94 reviews on Yelp, the shop has proven to be a local favorite.3. Bonita FloristPhoto: michelle p./YelpBonita Florist, at 4362 Bonita Road (between Villas Drive and Otay Lakes Road), is another top choice, with Yelpers giving it 4.5 stars out of 71 reviews.4. Barliz FlowersPhoto: barbara m./YelpBarliz Flowers, a florist and floral designer spot in Southwest, is another much-loved go-to, with five stars out of 31 Yelp r... https://hoodline.com/2019/08/chula-vista-s-top-5-floral-shops-to-visit-now

Flower Shuttle brings new life to used arrangements - WRAL.com

By Rick Armstrong, producer and Gerald Owens, anchor/reporterRaleigh, N.C. — Valentine's Day, Mother's Day, weddings and funerals keep many florists in business. When the heartfelt emotions that the flowers convey are over, it's typically time for the flowers to be carted off to the dump.Now, "The Flower Shuttle" organizers and volunteers delay that trip to the landfill so that those flowers have another chance to shine.Every Tuesday morning, Raleigh Moravian Church becomes a recycling center for those blooms that have yet to lose their full appeal."Nothing of potential value in the operation is wasted," volunteer Mary Currin explained as she pointed to buckets of flower tubes, rubber bands and preservative packets. "So we recycle the flowers plus the things that come with the flowers."Whether flowers come from florist shops or grocery stores, once they are past their expiration date, the blooms cannot be sold. Flower shuttle regulars are always ready to intervene and breathe new life into the bouquets.Katherine McVey helps coordinate the volunteer effort at the church. She says many of them were once paid to do what they... https://www.wral.com/flower-shuttle-brings-new-life-to-used-arrangements/18431878/

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