Local Flower Shop News
Fashion Industry Favorite FLOOM Brings Its Same Day Online Artisanal Flower Delivery Experience StatesideTuesday, October 30, 2018
PRDistribution.com) — Independent artisans. Unrivaled quality. Seamless service.Beginning October 23rd online flower delivery experience Floom will launch its same day service in Los Angeles, following on from NYC earlier this year, and with more cities to follow. Founded in London in 2016 by Paris-born and Bali-raised former fashion creative Lana Elie, Floom is the go-to for flower source for style arbiters such as Conde Nast, Glossier and L’Oréal, celebrities including Calvin Harris, Kate Moss, Shia LaBeouf, and The XX, and has been featured in Harper’s Bazaar, i-D Magazine and Wallpaper*. “Floom is the product of my life-long love of flowers and the frustration that the floral industry didn’t have a beautifully curated, easy to use service that brought together all the amazing florists operating under the radar of most people,’ says Elie. Floom is a VC-backed start-up on a mission to become the most-trusted place to send extraordinary flowers from the best independent florists around the globe. Our website’s seamless curatorial-like shopping experience, blends creative and inspiring content and exceptional customer servic... http://nbherard.com/pr/fashion-industry-favorite-floom-brings-its-same-day-online-artisanal-flower-delivery-experience-stateside/232992
Horticulture expert brings floral design class to ASUTuesday, October 16, 2018
Anderson said an arts background is more valuable for entering the floral design field and modified her horticulture research accordingly. “When I was managing studios in San Diego and Los Angeles, the owners of the studios kept asking me to find florists that had an art background, not a plant science or horticulture background,” Anderson said. “That’s when I got the idea that we need (to) advocate floral design as an art form in order to have a more educated work force.” Anderson also has her own business, The Flori.Culture, in which she teaches floral art classes and creates arrangements for clients. She said she has created arrangements for events hosted by large companies including Cisco and Walgreens.On the website, Anderson runs a blog called The Chlorophyll Chronicle where she discusses "flowers. food. fashion." She also has a YouTube channel, The Flori.Culture, where she shows off arrangements and gives tutorials on how to make them. “If you are interested in floral design, in the aesthetics, then you are probably also interested in food and fashion and even interior design, so I think it all goes hand-in-hand," Anderson said. [embedded content]Katherine Merveille, the owner of Merveille Floral and Design Atelier and a colleague of Anderson, said that Anderson’s extensive knowledge and creative flair positions her to be a strong professor.“She has extensive knowledge about what each variety can do and can’t do, meaning longevity and what kind of floral is going to hold up or not," Merveille said. "She’s one of the rare gems that has an all-around knowledge, whereas some people bring to the table a lot of floral knowledge, but no design skill."Morgan Anderson's husband, Chase Anderson, said that she wants to encourage and inspire others who love flowers to start a career with floral art through teaching and her business.“She loves to learn and loves to engage," he said. "I think people see that, and that’s really helped her business succeed, with the hardworking mentality but also being very approachable and understanding."Reach the reporter at firstname.lastname@example.org or follow @Jess_Ferrigno on Twitter.Like The State Press on Facebook and follow @statepress on Twitter. di... http://www.statepress.com/article/2018/10/spartcult-floral-art-advocate-brings-new-classes-to-asu
New shop AY Flowers opens its doors in GlendaleTuesday, October 30, 2018
What a nice place to be."“Best flower shop I've ever been to," added Yelper Anna P. "Amazing selection, great florist and good customer service.”Interested? Stop by to welcome the new business to the neighborhood. AY Flowers is open from 11 a.m.–8 p.m. on Tuesday-Saturday and noon–5 p.m. on Sunday. (It's closed on Monday.)... https://hoodline.com/2018/10/new-shop-ay-flowers-opens-its-doors-in-glendale
Swonk Flower Shop, downtown for 91 years, will close SaturdayTuesday, October 30, 2018
After almost a century of business, Swonk's Flower Shop is closing its doors on Saturday. The downtown florist, which can be found a short distance from Horrocks Farm Market at 84 Goguac St., was opened in 1927 by Molly Simonds and her husband, Charlie Swonk. The current owners, Jeanette and Jim Schmid, took over the store in 2002 and are closing the store so they can retire. Jeanette Schmid had worked at Swonk's since the 1960s when she was in high school. She took a break in 1994 when they moved to Lansing but came back to Battle Creek in 2002 when they bought the store. She’s been running it ever since. “It’s not a business that’s real lucrative, so you can’t really think about that part,” Schmid said. “It’s the satisfaction of doing it. So I thought about being a secretary, but that fell by the wayside, and I stayed with this as a career. I continued working in a flower shop in Lansing. I never left the flower business.” Until now, when the Schmids decided it was time to retire. Jeanette Schmid will continue to work with flowers in her own garden at home. She has 12 flower beds that she’s looking forward to filling with phlox, lilies, hollyhocks and more once spring returns. “They’re miracles,” Schmid said. “To watch a flower grow, come to life, bloom, and there’s so many different kinds. They’re a magnificent creation of God. And they’re beautiful.&rd... https://www.battlecreekenquirer.com/story/news/local/2018/10/25/swonks-flower-shop-closing/1755166002/
Volunteers band together to revive recycled-bouquet programTuesday, October 30, 2018
Random Acts of Flowers: Blossom Buddies in Menlo Park and Flowers of Comfort in San Jose.
Many of the volunteers have maintained their earlier relationships with local donor retailers, florists and markets.
"There's nothing that excites us as much as a bucket of day-old or week-old flowers," said Palo Alto resident Barbara Levin, as the group cheered the arrival of a new bucket of leftovers from Mills Florist. Levin is a longtime volunteer who routinely collects cast-offs from Trader Joe's in Palo Alto. Others pick up from Trader Joe's in Menlo Park and a branch of Whole Foods.
"We never know what flowers or vases we're going to have to work with, so every time we come in it's a new and interesting experience and it's a way of showing off our creative side," Levin said.
The women have no trouble unpacking funeral wreaths and other event-specific arrangements to "create something more interesting," Klause said. But in some cases the used flowers are not fresh enough for a second life and must be discarded.
Volunteer Sandra Bachman, a Woodside resident, said her favorite place to deliver is Stanford University Hospital.
"To go in and see patients that do not have any flowers or visitors and walk in with a bouquet and for five minutes they forget about their problems," Bachman said. "They open their eyes and to get that smile, and to hear through that family what a difference that can make for healing ... A lot of the nurses say it helps them heal. It brings the outside in, the sunshine in."
For more information about Avenidas Blooms, write to email@example.com or call 650-289-5400.---
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Dewar Nurseries Launches Family Owned Floral Retail BrandTuesday, October 30, 2018
Combining their love of farm-to-table trends and natural beauty with their passion for the family business, the Dewar sisters are excited to launch their florist-quality assortment of potted plants in trendy containers designed to complement home settings.AdvertisementThe Life in Bloom collection includes potted house plants, holiday plants, and roses. It will also feature a new edible fruit collection including olives, bananas, tea, kiwis, figs, and berries, to name a few. The new brand is available in major retailers and supermarkets throughout the U.S.“Elizabeth & Alexandra offers florist-quality plants in aesthetically pleasing containers to create a product that can be purchased, presented, and immediately enjoyed,” says Alexandra Dewar.The new brand’s namesakes are the granddaughters of Dewar Nurseries’ founder, Alex Dewar. They represent the third generation of Dewar family growers, and have spent much of their lives participating in the ever-expanding family business.“With 55 years of successful growers in our family lineage, we are proud to continue this tradition while remaining true to our personal strengths and passions,” says Elizabeth Dewar. “Life in Bloom by Elizabeth & Alexandra brings a touch of elegance to everyday life. We’re proud to deliver potted beauty that perfectly coordinates with every living space.”The Elizabeth & Alexandra brand will debut at the PMA Fresh Summit trade event in Orlando on Oct. 19-20, 2018.Founded in 1963, Dewar Nurseries began as a single nursery with a tea... https://www.greenhousegrower.com/management/dewar-nurseries-launches-family-owned-floral-retail-brand/
Birmingham florist hands out flowers Petal it ForwardTuesday, October 30, 2018
BIRMINGHAM, Ala. (WIAT) -- One Birmingham flower shop encouraged people to "Petal it Forward." Almost like pay it forward.Norton's Florist employees stood at the corner of 5th Avenue and 20th Street North and handed out two bouqets to total strangers. They asked them to keep one, and petal the other one forward. ... https://www.cbs42.com/news/local/birmingham-florist-hands-out-flowers-petal-it-forward-/1547594469