Local Flower Shop News
Inside The Bouqs Co.’s plan to take on the largest online florists - DigitalCommerce360
Tuesday, July 09, 2019Bouqs generates roughly a quarter of its annual sales in the final two months of the year, which makes those gains significant, says Phil Irvine, the retailer’s director of customer relationship management.A revamped marketing program that seeks to distinguish Bouqs from the competition by leveraging what the retailer knows about a particular consumer was key to its strong sales growth, he says. To start, the retailer last January worked with digital marketing vendor Movable Ink to launch an email campaign in which it asked shoppers to choose the most appealing floral collection from four images featured in the message. The campaign enabled the retailer to see in real time how shoppers felt about its collections and, at the same time, the emails helped generate data that Bouqs could use to retarget shoppers.“Once we know which type of arrangement a shopper might like, we can retarget her with special offers in line with the arrangement she voted for,” Irvine says. The campaign has proven successful at driving shoppers to engage with the brand; roughly 20% of consumers who open one of the campaign’s emails click within the poll or make a purchase after seeing the email. In total, the emails that contain a poll have generated a 5% lift in their average conversion rate compared with the retailer’s other marketing emails. advertisement Personalized marketing has been crucial to the retailer’s success, he says, noting that Bouqs is in the early stages of producing personalized landing pages that greet shoppers with a note, such as, “Thanks Adam for being an amazing customer for 4 years!” That type of simple note, which Bouqs began testing in October, generated a 75% increase in conversion rate compared to a page without. It then rolled out that type of campaign to four different sections of the site in December.Working with Movable Ink, the retailer also has resolved a long-standing issue: promoting items that are no longer in stock. Last Mother’s Day, the retailer linked its marketing m... https://www.digitalcommerce360.com/2019/01/10/inside-the-bouqs-co-s-plan-to-leverage-engagement-marketing-to-take-on-the-largest-online-florists/
How To Build A Blooming Business Without Experience - Forbes
Tuesday, March 19, 2019How did you get into the flower business? Farbod Shoraka: Funny enough I didn’t really have a background in flowers or e-commerce. It was actually my aunt who was a local florist in Irvine, California. She was going out of business. She was having trouble with her flower shop and not getting any customers. She kept relying on these big brokers like 1-800- Flowers, FTD and Teleflora to get orders, but they weren’t really coming in at a profitable rate. Those guys take so much fees off the top that it was really hard for her to make any money, and a lot of people have stopped walking into flower shops. She was in a really tight situation where she didn’t know how to get her own orders from online. So, I was working in investment banking. I was doing mergers and acquisition advisory. I was actually helping a client in the floral space and I started learning a lot about it. I realized there was a big problem. I decided to quit my job and start this company that will kind of fix the floral industry, which is about a $30 billion dollar industry. Ultimately, I helped my aunt survive and keep her shop open. Blount: When did you decided to quit your job? A lot of entrepreneurs have that moment when they have a day job, and they want to take the leap into doing the thing they love full- time. Shoraka: I was working, because I was on a deal. The client I had at the time was in the industry. I was lucky. It give me enough understanding and fire power to leave and just dive in head first into the start-up. Some people start off with getting their feet wet, and doing it at night. I was lucky enough to be able to do it all in. At the same time, I was making enough money where I could quit my job and not have to worry about supporting myself or taking that risk. Blount: I heard that your business partner, David, won $30,000 in a poker game to help get the company started. Was $30k enough to start BloomNation? Shoraka: That was really interesting. We didn’t have the background to make this work. Three guys with no experience in technology, e-commerce or ... https://www.forbes.com/sites/joresablount/2018/07/09/how-to-build-a-blooming-business-without-experience/
Woman gives up 20 year career - and her home - to fulfil lifelong passion - Plymouth Live
Tuesday, August 13, 2019Green-fingered Claire Kenyon said downsizing and quitting her job of almost 20 years to become a florist was the 'best decision' she'd ever made. The 44-year-old churned out the hours in the health sector for nearly 20 years, most recently as a clinic administration co-ordinator at St Luke's Hospice. But one day she knew it was time for quite a drastic change in her life. "As much as I really enjoyed working with people and with patients, I needed a change," Claire explained. Claire always knew she had a strong love of flowers, plants and anything that grows. So she decided to 'take the plunge' and pursue a change of career focused on the things she loved most. Claire started her new career journey by going on a course of six floristry classes, a Christmas gift from her husband, and then a year of weekly evening classes at a flower school to see if she liked it. After eight months on the course, Claire decided she'd made the right move and went on to enroll on diploma courses at college. Read More Deciding to 'take the plunge' into a new career For Claire, changing career was going to be a massive ... https://www.plymouthherald.co.uk/news/womans-tough-decision-give-up-3175039
Pine River's flower shop has new owners, changes name, remains in family - Brainerd Dispatch
Tuesday, August 13, 2019Street in Pine River have been in the same family. That did not change with new owners Mike and Sue Sherwood, who renamed the business Sherwood Florist in honor of that familial connection. Mike is descended from the "S" side of G&S Plants, the business' former name. His Aunt Sue Stephan started the company with her husband, Gary, in 1979. Next door to G&S at the time was property owned by Sue's brother, Jim Sherwood, then called Northern Pines Garden Center. Back then, Mike worked for his aunt. It was around 1984 that current employee Danelle Johnson began working there. "Sue was my original employer," Johnson said. "Then when she passed away, Jim and his partner, Curt (Lindelof), took over. Now it's Mike and Sue." When Jim and Curt took over, they combined the two properties, eventually moving all of their shrubs and nursery plants to The Treehouse in Pequot Lakes. Under Mike and Sue, shrubs and other items may make a return. ... https://www.brainerddispatch.com/business/4578643-pine-rivers-flower-shop-has-new-owners-changes-name-remains-family
How to make a flower garland - Real Homes
Tuesday, August 13, 2019Add an extra 8in (20cm) on each end to use as hanging loops. Lay out the foliage along the ribbon.(Image credit: CICO Books)Step two: secure the foliage in place Hold the florist’s wire tightly and, starting at one end of the line, carefully wrap it up and around the foliage and ribbon to bind them together. Secure the wire at the other end.(Image credit: CICO Books)Step three: arrange the flowersFeed in the hydrangea, rhododendron, and rosemary along the garland wherever you want them. Depending on where the garland is to be displayed, it may be easier to hang up the line of foliage first and then add the flowers along its length. In this way, less of the garland is likely to come adrift when you hang it in position.Top tip: When laying out the foliage, think of it as like a long, fat sausage, and the fatter you can make it the better – but there are no hard-and-fast rules for making this project.More crafty ideas:... https://www.realhomes.com/features/how-to-make-a-flower-garland
Court again rules against florist who refused gay couple - The Spokesman-Review
Tuesday, August 13, 2019OLYMPIA – A Richland florist did not face religious intolerance from government officials who ruled she couldn’t refuse to provide flowers for the wedding of a gay couple, the Washington Supreme Court said Thursday.In a unanimous 75-page decision, the court upheld for a second time a finding that Barronelle Stutzman of Arlene’s Flowers violated state anti-discrimination laws by refusing to provide floral arrangements for the wedding of Robert Ingersoll and Curt Freed, saying it was against her religious beliefs.The court had previously ruled against Stutzman, but a U.S. Supreme Court decision in favor of a Colorado bakery that refused to provide a cake for a same-sex wedding sent the case back to the Washington high court to determine whether government officials at some point in the process showed intolerance for the florist’s religious beliefs. That led to a new round of legal arguments and a new review of the case.“We now hold that the answer to the Supreme Court’s question is no: the adjudicatory bodie... https://www.spokesman.com/stories/2019/jun/06/court-again-rules-against-florist-who-refused-gay-/
Okanagan florist donates flowers for smile week - Similkameen Spotlight
Tuesday, August 13, 2019A Kelowna florist has donated hundreds of smiling mugs, filled with flowers to non-profit organizations across the city.Burnetts Florist has doled out 370 mugs in celebration of Teleflora’s Make Someone Smile Week, from July 21 to 27.“The whole thing is bringing the community together and giving people something that doesn’t always get anything,” said Natalie Tocker, owner of Burnetts Florist.Tocker asked the community what charities Burnetts should focus on delivering the flowers to and the answer was Starbright Children Development, Mama to Mama, Lake Country CONNECT, Bayshore Home Health, Village at Smith Creek, BC Cancer—Kelowna and Fernbrae Manor.READ MORE: The owners of Winfield Bakery in Lake Country are as sweet as their donutsTocker alongside two of her visiting grandchildren and many community volunteers, put together bouquets in yellow mugs, that retail from $40 to $55.“It’s kind of the whole thing of giving back,” Tocker said. “The community gives to us all the time.”Last year was th... https://www.similkameenspotlight.com/news/okanagan-florist-donates-flowers-for-smile-week/
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