Local Flower Shop News
Florist Fire outgrows Hyde Park Village, relocates to Davis IslandsTuesday, October 30, 2018
TAMPA -- Florist Fire Design House creates award-winning florals for any special occasion: weddings, corporate parties, charity events “and just because flowers make everyone happy,” said Gayle Zerr, the owner/lead designer who relocated the floral shop to downtown Davis Islands last month.“We outgrew our space in Hyde Park Village,” Zerr said. “I really like the sense of community on Davis Islands and felt it needed a neighborhood flower shop.”Weddings keep the business busy year round and account for 75 percent of the work.“I love weddings,” Zerr said. “We’ve done themes from traditional to Bollywood, a really fun one with exotic flowers, incense and lanterns.”Corporate and charitable clients, including Wine, Women and Shoes and St. Jude’s Children’s Hospital gala can take 80 hours of planning and preparing, she said.“We did a Dali event where we copied his paintings and portrayed them in florals... https://www.tampabay.com/news/hillsborough/city-times/florist-fire-outgrows-hyde-park-village-relocates-to-davis-island-20181011/
Volunteers band together to revive recycled-bouquet programTuesday, October 30, 2018
Random Acts of Flowers: Blossom Buddies in Menlo Park and Flowers of Comfort in San Jose.
Many of the volunteers have maintained their earlier relationships with local donor retailers, florists and markets.
"There's nothing that excites us as much as a bucket of day-old or week-old flowers," said Palo Alto resident Barbara Levin, as the group cheered the arrival of a new bucket of leftovers from Mills Florist. Levin is a longtime volunteer who routinely collects cast-offs from Trader Joe's in Palo Alto. Others pick up from Trader Joe's in Menlo Park and a branch of Whole Foods.
"We never know what flowers or vases we're going to have to work with, so every time we come in it's a new and interesting experience and it's a way of showing off our creative side," Levin said.
The women have no trouble unpacking funeral wreaths and other event-specific arrangements to "create something more interesting," Klause said. But in some cases the used flowers are not fresh enough for a second life and must be discarded.
Volunteer Sandra Bachman, a Woodside resident, said her favorite place to deliver is Stanford University Hospital.
"To go in and see patients that do not have any flowers or visitors and walk in with a bouquet and for five minutes they forget about their problems," Bachman said. "They open their eyes and to get that smile, and to hear through that family what a difference that can make for healing ... A lot of the nurses say it helps them heal. It brings the outside in, the sunshine in."
For more information about Avenidas Blooms, write to email@example.com or call 650-289-5400.---
Follow the Palo Alto Weekly/Palo Alto Online on Twitter @PaloAltoWeekly and Facebook for breaking news, local events, photos, videos and more. ... https://www.paloaltoonline.com/news/2018/10/07/volunteers-band-together-to-revive-recycled-bouquet-program
Arizona Flower Market Encourages Random Acts of Kindness by Giving Away Free Flower BunchesTuesday, October 30, 2018
Wednesday October 24th. The free flowers are being given away in celebration of Petal it Forward, a floral industry event that spans all 50 states created by SAF (Society of American Florists). Florists all over the country are excited about sharing the feel-good proposition of giving away free flowers in their communities and encouraging the recipients to "pay it forward" by giving away flowers. Arizona Flower Market is giving away not one, but two FREE Daisy bunches to the first 300 customers who come in the flower market on Wednesday October 24th. No purchase necessary. Continue Reading Arizona Family Florist hosts their 4th annual Petal it Forward Free Flower Giveaway. Every customer receives 2 free daisy bunches, one to keep, one to "Petal it Forward" to someone else just to brighten their day!
Waitrose launch surprise flower delivery service for online shoppersTuesday, October 30, 2018
And of course, if you'd rather choose the flowers for your home, you can always browse a huge selection at WaitroseFlorist.com. ... https://www.housebeautiful.com/uk/lifestyle/shopping/a23560057/waitrose-surprise-flower-online-delivery-service/
Fashion Industry Favorite FLOOM Brings Its Same Day Online Artisanal Flower Delivery Experience StatesideTuesday, October 30, 2018
Floom is the product of my life-long love of flowers and the frustration that the floral industry didn’t have a beautifully curated, easy to use service that brought together all the amazing florists operating under the radar of most people,’ says Elie. Floom is a VC-backed start-up on a mission to become the most-trusted place to send extraordinary flowers from the best independent florists around the globe. Our website’s seamless curatorial-like shopping experience, blends creative and inspiring content and exceptional customer service to create a marketplace like no other, offering a truly unique floral delivery experience. Floom has been voted one of the top UK 100 startups two years in a row, created long-lasting relationships with florists across all of the UK and New York, and sent flowers to over 120 different countries.Created out of the conundrum of trying to find beautifully crafted bouquets online or at the local grocery store, Floom believes that last minute bouquets should be just as beautiful as the ones you spent a little bit more time arranging. Striving to be a platform where shoppers can find a stylish selection of speedily available bouquets – a sort of Farfetch for independent florists if you like – Floom gives florists the tools connect to our discerning online community. Florists receive a backend management tool, and customers receive more options, in more areas, from carefully vetted florists, with the ultimate convenience of a seamless check-out and fresh, uniquely designed bouquets delivered stat whether it’s Mother’s Day, Valentine’s Day or Hump Day. Continuing on their mission to spread floral joy, Floom is now working with the most sought-after, independent, green fingered artisans in Los Angeles including Eric Buterbaugh, Fiore Designs and Juicy ... http://nbherard.com/pr/fashion-industry-favorite-floom-brings-its-same-day-online-artisanal-flower-delivery-experience-stateside/232992